Lalique's Global Asset Management Enhancement with Canto
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Buildings
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Building Automation & Control
Services
- System Integration
About The Customer
Lalique is a timeless symbol of luxury and French craftsmanship since 1888. The brand keeps the tradition of glassmaking alive with a beautiful collection of homeware, jewelry, and art pieces, while also breaking new ground with a line of signature fragrances. With several subsidiaries offering luxury products and services around the globe, Lalique has invested in technologies to help it reach customers more effectively and streamline its operations. The company operates in different countries, utilizing several ERPs and information systems across its offices in North America, Europe, and Asia.
The Challenge
Lalique, a world-renowned luxury brand, faced the challenge of managing its assets consistently across its global subsidiaries and departments. The company operates in different countries, utilizing several ERPs and information systems across its offices in North America, Europe, and Asia. The digital team in Switzerland identified an opportunity to handle product and brand assets more efficiently by implementing a digital asset management (DAM) platform. After a successful trial period with the perfume department, Lalique decided to expand the use case to other areas of the business. However, the team was unsure if they had the right DAM solution in place for the task. They needed an alternative DAM solution that would be easier to implement across multiple departments and provide more flexibility for the users.
The Solution
Lalique's North America subsidiary was already using Canto to manage their digital assets. Canto offered a simple implementation process that made it easy to migrate data from the previous DAM and integrate Lalique’s existing applications. It also provided an intuitive user experience that would allow people to start using it right away without an extensive onboarding process. The initial implementation got underway quickly with the digital team in Switzerland. They began by migrating data from the previous DAM and recreating the same functional scope and organization of assets. Once Lalique’s digital assets had been consolidated into a single source of truth within Canto, the digital team could get started on organizing everything, so that files would be easy to locate when they’re needed. To improve searchability, they implemented a process for adding metadata to assets as they were uploaded into the library. The digital team used Canto’s Portals feature to empower Lalique Beauty Service departments to curate the assets they needed to work with and distribute. The process went so smoothly that the team decided to start rolling Canto out to other departments.
Operational Impact
Quantitative Benefit
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