技术
- 应用基础设施与中间件 - 中间件、SDK 和库
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 建筑物
- 零售
适用功能
- 销售与市场营销
用例
- 楼宇自动化与控制
服务
- 系统集成
关于客户
自 1888 年以来,Lalique 一直是奢华和法国工艺的永恒象征。该品牌通过精美的家居用品、珠宝和艺术品系列延续了玻璃制造传统,同时还推出了一系列标志性香水,开辟了新天地。莱俪拥有多家在全球提供奢侈品和服务的子公司,投资于技术以帮助其更有效地接触客户并简化运营。该公司在不同的国家开展业务,在北美、欧洲和亚洲的办事处使用多个 ERP 和信息系统。
挑战
莱俪 (Lalique) 是世界知名的奢侈品牌,面临着在全球子公司和部门一致管理其资产的挑战。该公司在不同的国家开展业务,在北美、欧洲和亚洲的办事处使用多个 ERP 和信息系统。瑞士的数字团队发现了通过实施数字资产管理 (DAM) 平台更有效地处理产品和品牌资产的机会。在香水部门进行成功的试用后,Lalique 决定将用例扩展到业务的其他领域。然而,团队不确定他们是否拥有适合该任务的 DAM 解决方案。他们需要一种替代的 DAM 解决方案,该解决方案更容易跨多个部门实施,并为用户提供更大的灵活性。
解决方案
Lalique 的北美子公司已经在使用 Canto 来管理其数字资产。 Canto 提供了一个简单的实施流程,可以轻松地从以前的 DAM 迁移数据并集成 Lalique 的现有应用程序。它还提供了直观的用户体验,使人们可以立即开始使用它,而无需进行大量的入门过程。瑞士的数字团队很快就开始了初步实施。他们首先从以前的 DAM 迁移数据,并重新创建相同的功能范围和资产组织。一旦 Lalique 的数字资产被整合到 Canto 内的单一事实来源中,数字团队就可以开始组织一切,以便在需要时可以轻松找到文件。为了提高可搜索性,他们实施了一个在资产上传到库时向其添加元数据的流程。数字团队使用 Canto 的门户功能使 Lalique Beauty Service 部门能够管理他们需要使用和分发的资产。整个过程非常顺利,团队决定开始将 Canto 推广到其他部门。
运营影响
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