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ThoughtSpot > Case Studies > Langs Building Supplies Uncovers New Sales Opportunities with ThoughtSpot

Langs Building Supplies Uncovers New Sales Opportunities with ThoughtSpot

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Customer Company Size
Mid-size Company
Region
  • Pacific
Country
  • Australia
Product
  • ThoughtSpot
  • SpotIQ
  • ThoughtSpot Everywhere
Tech Stack
  • API-driven analytics
  • AI-driven insights
  • Search-driven analytics
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Productivity Improvements
  • Revenue Growth
Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Analytics & Modeling - Real Time Analytics
  • Analytics & Modeling - Machine Learning
Applicable Industries
  • Construction & Infrastructure
Applicable Functions
  • Sales & Marketing
  • Business Operation
Services
  • Software Design & Engineering Services
  • System Integration
About The Customer
Langs Building Supplies, located on the Gold Coast of Australia, is a company that provides comprehensive solutions for builders, offering everything needed to construct quality homes. They serve builders across Queensland and northern New South Wales, ensuring they have all the necessary materials from the initial tender to the final key turn. The company is led by Chief Information Officer Mathew Day, who plays a crucial role in operationalizing information across the business. With a small team of five, Day oversees various aspects of technology, from factory floor consumption measurement to geo-tracking on trucks. His philosophy emphasizes the importance of technology in bringing people together, and he is committed to driving change when technology fails to do so.
The Challenge
Langs Building Supplies faced a significant challenge with their outdated ERP tool, which had been in use for nearly 20 years. The tool no longer met the company's current needs or values, prompting a complete reevaluation of their legacy reporting and BI tools. The company needed an analytics solution that was API-driven, AI-aware, and capable of providing quick insights to important business questions. The goal was to empower business users with a tool that could model and search live data intuitively, without relying on static reports or dashboards that only looked backward at data.
The Solution
Langs Building Supplies selected ThoughtSpot as their analytics solution after a thorough evaluation process involving 10 different vendors. ThoughtSpot was chosen for its powerful, consumer-grade analytics capabilities, which include search and AI-driven insights. The platform allows business users to model and search live data in an intuitive manner, enabling them to discover insights independently. ThoughtSpot's SpotIQ feature further enhances this capability by automatically uncovering answers to questions users may not have thought to ask, driving smarter business decisions. The implementation of ThoughtSpot has allowed Langs Building Supplies to put data directly into the hands of non-technical business users, facilitating self-serve analytics and reducing the need for report requests from other teams.
Operational Impact
  • Langs Building Supplies has nearly 100 sales and finance users actively using ThoughtSpot.
  • The team has integrated multiple datasets from sources like the Australian Bureau of Statistics and Google API, enhancing their data analysis capabilities.
  • The use of ThoughtSpot has enabled the creation of heat maps for customer purchases, allowing sales reps to identify and approach customers with additional purchase opportunities.
  • The company plans to roll out a customer portal on ThoughtSpot Everywhere, providing customers with easy access to order and shipping information, which is expected to offer a competitive advantage.
Quantitative Benefit
  • Put data directly into the hands of 100 business users across sales and finance.
  • Empowered 75% of the sales team to uncover new sales opportunities.
  • Achieved 80% of analytics adoption goal in 3 months.
  • Deployed in 15 minutes.

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