Bullhorn > Case Studies > Leading Energy Recruiter Adopts SaaS for Global Expansion

Leading Energy Recruiter Adopts SaaS for Global Expansion

Applicable Industries

Oil & Gas
Telecommunications

Use Cases

Inventory Management
Personnel Tracking & Monitoring

Services

System Integration

About The Customer

Spencer Ogden is a dynamic energy recruitment specialist located on London’s vibrant Charlotte Street. Launched on 4 January 2010 by industry heavyweights David Spencer Percival and Sir Peter Ogden, the company has grown rapidly. It currently employs 37 staff and works within the oil and gas, renewable and nuclear sectors, recruiting highly-skilled energy professionals for 700 clients in over 30 countries including the USA, Brazil and the United Arab Emirates. The firm had plans for a rapid global expansion strategy, necessitating a robust and flexible CRM system.

The Challenge

Spencer Ogden, a fast-growing energy recruitment specialist, faced several challenges in the months leading up to its launch. The senior management team recognized the importance of choosing the right customer relationship management (CRM) system for the future success of the company. Given the fast-paced nature of the recruitment industry, it was crucial to find an intuitive system that would allow their staff to work to their maximum potential immediately. The firm also needed to have its infrastructure in place before the official launch, which necessitated a system that was easy to implement. As part of their global expansion strategy, Spencer Ogden required a system that made it simple to add new employees and easy to set up in new offices. Another challenge was the issue of initial outlay on IT equipment. The company wanted to avoid extensive start-up costs that would only inflate with the company’s planned growth.

The Solution

After meeting with several recruitment software providers, Spencer Ogden's senior management team chose Bullhorn’s fully-integrated, web-based recruitment software. Bullhorn’s cloud-based technology meant that staff at the new offices only needed an internet connection to start recruiting. The software's extensive email integration provided an audit trail of all emails and job specifications exchanged with clients, enabling recruiters to provide a seamless, high-quality service even in instances of staff absence. Bullhorn’s compatibility with the latest mobile technology allowed recruiters to work on the go, accessing emails and candidate records on their BlackBerry or iPhone. The software also integrated with social networking sites such as LinkedIn, enabling recruitment through less traditional methods. Bullhorn’s web-based software also eliminated IT startup costs, removing the need to spend thousands of pounds on servers and other IT kit.

Operational Impact

One of the main benefits of implementing Bullhorn’s platform is the ease with which the company has been able to induct new staff. This has saved time and money, as new staff can get on with the business of recruiting as soon as possible. The intuitive nature of the software means that anyone who has recruited before can start using it instantly. Bullhorn’s technical support team altered the home page layout to Spencer Ogden’s preference, delivering a bespoke service that enables staff to work to maximum productivity. The software's extensive email integration and compatibility with mobile technology have also enhanced the company's recruitment process, enabling seamless service and flexibility.

Quantitative Benefit

The firm has grown from 13 to 24 staff in 6 months.
New user accounts can be added instantly with the click of a button, and at a fixed price.
Eliminated IT startup costs, removing the need to spend thousands of pounds on servers and other IT kit.