Leveraging Data for Efficient Recruitment: A Case Study on Carta
Technology Category
- Infrastructure as a Service (IaaS) - Private Cloud
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Healthcare & Hospitals
- Oil & Gas
Use Cases
- Inventory Management
- Supply Chain Visibility
About The Customer
Carta is a San Francisco-based company that specializes in capitalization table management and valuation software. The company is on a mission to create more owners and provides a platform that helps companies, employees, and investors manage valuations, equity, and investments. It also provides real-time pictures of company ownership on a unified platform. Carta operates CartaX, a private stock marketplace that allows shareholders to sell stocks before the company goes public. In 2021, the company raised a $500 million funding round by using its own platform to sell its shares. The company has over 1,700 employees and uses Greenhouse as its Applicant Tracking System (ATS).
The Challenge
Carta, a capitalization table management and valuation software company, faced significant challenges in its recruitment process. The recruiters were manually maintaining spreadsheets of candidates to keep their workflows moving, which resulted in little visibility into their colleagues' pipelines. The company was also expanding its recruitment efforts into new geographical areas, and they lacked a clear understanding of what their recruitment funnels should look like in these new regions. They needed pipeline views that would allow them to show hiring managers their full-funnel efforts, particularly the work at the top, and better gauge the talent market in the new areas. Additionally, the recruiters needed an easier way to see throughput rates to assess the health of their funnels and identify areas where process improvements could be leveraged.
The Solution
Carta adopted Gem, an interactive and collaborative hiring dashboard, to address these challenges. With Gem's Talent Pipeline, Carta's recruiters and managers could easily see where candidates were in every stage of the funnel in one view. The recruiters could filter candidates specifically in the stages their hiring managers cared about, ensuring the right stakeholders received the right data. The Talent Pipeline also provided full-funnel insights, enabling the team to answer important questions such as whether certain roles had healthier funnels than others and if there were best practices they could apply from one funnel to the next. Gem's consolidated view allowed Carta's team to see where candidates were in each stage of the funnel, regardless of who the recruiter was for the role. This was particularly useful for roles at Carta that had pooled models, where multiple recruiters recruited out of the same buckets for the same roles. Gem's ATS integration also ensured that recruiter tags corresponded with Carta's Greenhouse data.
Operational Impact
Quantitative Benefit
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