Leveraging IoT for Business Expansion: A Case Study on PYT
Applicable Functions
- Sales & Marketing
About The Customer
PYT is a quirky and popular burger spot located in Philadelphia, PA. The restaurant is known for its adventurous burger menu, which includes options like a bacon cheeseburger on a glazed donut bun. PYT enjoys a strong reputation among local residents and tourists, with over 30,000 check-ins. The restaurant is owned by Tommy Up, who credits much of the restaurant's success to its loyal customers. Many of these customers are regular users of Foursquare, a local search-and-discovery mobile app, and have played a significant role in promoting the restaurant and attracting new customers.
The Challenge
PYT, a popular burger spot in Philadelphia, was facing challenges in growing and expanding their business. Despite having a unique and adventurous burger menu that attracted both locals and tourists, the restaurant was struggling to reach a wider audience and increase its customer base. The owner, Tommy Up, had tried conventional advertising methods such as featuring PYT in student campus coupon guides and food magazines. However, these methods were not yielding the desired results. The restaurant had a strong base of loyal customers, many of whom were regular users of Foursquare, a local search-and-discovery mobile app. Tommy Up recognized the potential of leveraging this platform to promote real customer tips and attract more customers.
The Solution
Tommy Up decided to invest in Foursquare Ads to promote PYT. The decision was based on the understanding that many of their loyal customers were regular users of Foursquare and were bringing in new customers to PYT through their check-ins and tips. By advertising on Foursquare, PYT was able to reach a wider audience and attract more customers. The results were immediate and significant. The restaurant saw a 376% return on investment from their Foursquare Ad, which convinced Tommy Up of the benefits of investing a marketing budget in Foursquare. He noted that not only were existing customers bringing in new customers through Foursquare, but they were also introducing their friends to the platform, thereby increasing PYT's visibility and customer base.
Operational Impact
Quantitative Benefit
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