Low-Code Platforms: Revolutionizing Sales Enablement Apps in CPG, Retail, and Manufacturing Industries
Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Retail Store Automation
- Theft Detection
Services
- System Integration
- Testing & Certification
About The Customer
Mondelez International, one of the world's largest snack companies, operates in 150 countries and employs over 80,000 people. The company has been using DronaHQ's low-code platform to develop applications that provide their salespeople with timely access to personalized information. This has empowered their sales team and dramatically reduced their time to market. Mondelez has developed nearly 15 applications on DronaHQ, supporting over 22,000 employees across different global markets. The company values the ability to develop things fast, deploy immediately, test, reiterate, and keep going. They have found that the localization of apps aids adoption and that DronaHQ's platform supports a high level of complexity.
The Challenge
Consumer Packaged Goods (CPG) and Fast-Moving Consumer Goods (FMCG) companies heavily rely on mobile apps for their field agents and brokers. These apps are crucial for improving merchandising, taking orders, launching new products, announcing promotions or price changes, and managing inventory. However, the need for custom software is increasing at a rapid pace, with IDC predicting that about 500 million digital apps and services will be created by 2023. This demand is putting pressure on CPG and retail companies to find faster and more efficient ways to develop software. Traditional development methods are often slow and require a high level of dependency on development teams. This situation is further complicated by the need for these apps to be highly personalized and adaptable to different retail models, languages, and SKUs.
The Solution
Low-code platforms, such as DronaHQ, are providing a solution to this challenge. These platforms allow companies to build and customize applications rapidly, reducing the dependency on development teams. They offer an intuitive drag and drop app builder, pre-built UI elements, integrations, and baked-in security, making them highly customizable and scalable. Companies like Mondelez, Nestle, and Colgate have adopted DronaHQ to create sales enablement tools that are essential for their everyday field sales operations. Mondelez, for instance, has developed close to 15 applications on DronaHQ, supporting over 22,000 employees across different global markets. These low-code apps provide salespeople with timely access to personalized information, enabling them to make informed business decisions. Furthermore, DronaHQ's low-code platform allows for easy API and database integrations, enabling teams to integrate with any pre-existing enterprise software such as ERPs, CRMs, custom applications, and databases.
Operational Impact
Quantitative Benefit
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