Lucid relies on Postman throughout the entire sales cycle
Customer Company Size
Mid-size Company
Region
- America
- Asia
- Europe
Country
- India
- United Kingdom
- United States
Product
- Fulcrum
Tech Stack
- .NET
- Python
- Go
- Node.js
- Rust
- Clojure
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Predictive Quality Analytics
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Lucid is a marketplace for market research that provides an automated way to test ads and survey consumers. The company uses human data to provide real-time insight into online users. Since its start in 2010, Lucid has grown to 56 engineers across offices in London, New Delhi, and its headquarters in New Orleans. The company has doubled in size for the last 4 years in a row, and recently secured $60M in funding, the largest deal in Louisiana, Alabama, and Mississippi combined, within the last decade. Lucid engineers use Postman for the entire sales cycle through prospecting, onboarding, and rolling out new features.
The Challenge
Lucid, a marketplace for market research, provides an automated way to test ads and survey consumers using 15 billion data points attributed to 200 demographic variables. The company has grown significantly since its inception in 2010, doubling in size for the last four years consecutively. With 56 engineers across offices in London, New Delhi, and its headquarters in New Orleans, Lucid recently secured $60M in funding, marking the largest deal in Louisiana, Alabama, and Mississippi combined, within the last decade. However, the company faced challenges in demonstrating its product to sales prospects, particularly those without a development background. Additionally, onboarding new developers and rolling out new features efficiently was a concern.
The Solution
Lucid leveraged Postman throughout its entire sales cycle, from prospecting and onboarding to rolling out new features. For sales prospects, Lucid engineers used Postman for live demonstrations during technical consultations. This was particularly useful when dealing with market research experts who might not have a development background. For onboarding, Lucid embedded the 'Run in Postman' button in their API documentation, allowing new developers to import the entire Fulcrum collection into Postman for a quick start. The company also included the 'Run in Postman' button in the README files of their private repositories to help their own developers get up to speed efficiently. When rolling out new features, engineers used Postman to test and troubleshoot their own APIs, writing their own tests in Postman to check response status codes, content types, and validate payloads.
Operational Impact
Quantitative Benefit
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