Luxury brands focus on quality of customer data, as globetrotting buyers expect to be known wherever they go
Customer Company Size
Large Corporate
Country
- Worldwide
Product
- Spectrum Data Stewardship
- Spectrum Data Quality
- Spectrum Global Addressing
- Spectrum Context Graph
- Spectrum OnDemand
Tech Stack
- Salesforce CRM
- ERP Applications
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- Data Science Services
- System Integration
About The Customer
The customer is a world leader in luxury goods, known for its innovation in brand development and business approach. It distributes brands in more than 120 countries, managing more than 15 luxury brands. The company is focused on providing a seamless omnichannel and global in-store experience to its highly demanding clientele, who are connected, mobile, and travel extensively around the world. The company aims to align customer information for each of its brands globally and across channels, giving them a single customer view.
The Challenge
Luxury brands are challenged to continually satisfy their highly demanding clientele, who are connected, mobile and travel extensively around the world. Providing a seamless omnichannel and global in-store experience posed a stiff challenge to one multi-brand company that manages more than 15 luxury brands. The company set out to align customer information for each of its brands globally and across channels, giving them a single customer view. To do so, the company first had to improve the quality of its customer information.
The Solution
The company leveraged several components of the modular Spectrum platform from Precisely. Spectrum Data Quality Connectors align the data in its Salesforce customer relationship management (CRM) and its enterprise resource planning (ERP) applications. The Spectrum software validates and cleanses data in real time at the point of entry, or as part of a routine batch data improvement process. Another feature that proved critical was the ability to seamlessly verify and correct address data from many countries, which differ widely in addressing format and language. Spectrum Advanced Global Address Management supports data sources that may include not only addresses, but also emails and phone numbers, which deliver more accurate and complete information for marketing campaigns.
Operational Impact
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