Luxury brands focus on quality of customer data, as globetrotting buyers expect to be known wherever they go
公司规模
Large Corporate
国家
- Worldwide
产品
- Spectrum Data Stewardship
- Spectrum Data Quality
- Spectrum Global Addressing
- Spectrum Context Graph
- Spectrum OnDemand
技术栈
- Salesforce CRM
- ERP Applications
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
技术
- 平台即服务 (PaaS) - 数据管理平台
- 应用基础设施与中间件 - 数据交换与集成
适用行业
- 消费品
- 零售
适用功能
- 销售与市场营销
- 商业运营
服务
- 数据科学服务
- 系统集成
关于客户
The customer is a world leader in luxury goods, known for its innovation in brand development and business approach. It distributes brands in more than 120 countries, managing more than 15 luxury brands. The company is focused on providing a seamless omnichannel and global in-store experience to its highly demanding clientele, who are connected, mobile, and travel extensively around the world. The company aims to align customer information for each of its brands globally and across channels, giving them a single customer view.
挑战
Luxury brands are challenged to continually satisfy their highly demanding clientele, who are connected, mobile and travel extensively around the world. Providing a seamless omnichannel and global in-store experience posed a stiff challenge to one multi-brand company that manages more than 15 luxury brands. The company set out to align customer information for each of its brands globally and across channels, giving them a single customer view. To do so, the company first had to improve the quality of its customer information.
解决方案
The company leveraged several components of the modular Spectrum platform from Precisely. Spectrum Data Quality Connectors align the data in its Salesforce customer relationship management (CRM) and its enterprise resource planning (ERP) applications. The Spectrum software validates and cleanses data in real time at the point of entry, or as part of a routine batch data improvement process. Another feature that proved critical was the ability to seamlessly verify and correct address data from many countries, which differ widely in addressing format and language. Spectrum Advanced Global Address Management supports data sources that may include not only addresses, but also emails and phone numbers, which deliver more accurate and complete information for marketing campaigns.
运营影响
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