Luxury retailer Reebonz reaches fashion savvy shoppers with Google Analytics 360 and DoubleClick Search
Customer Company Size
Large Corporate
Region
- Asia
Country
- Singapore
Product
- Google Analytics 360
- DoubleClick Search
Tech Stack
- Data Analytics
- Search Marketing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Retail Store Automation
Services
- Data Science Services
About The Customer
Reebonz is a trusted online platform for buying and selling a wide range of luxury products. Founded in 2009, the company aims to make luxury accessible to consumers. Reebonz reaches fashion-savvy buyers and sellers across Asia Pacific, Australia and Singapore. The company is headquartered in Singapore and works with multiple partners to leverage best-in-class capabilities across insights and execution. Reebonz is committed to understanding and optimizing the customer journey across devices, and is keen to leverage the potential of mobile in influencing the path to purchase.
The Challenge
Reebonz, a luxury marketplace for high-end fashion products, was facing a challenge in understanding the impact of their ads along an increasingly fragmented customer journey. With the rise in worldwide mobile usage, the company wanted to understand how their ad spend was reaching and influencing users who convert across devices. The company was keen to discover the influence of mobile on their own path to purchase. They were working with multiple partners to leverage best-in-class capabilities across insights and execution, but needed a more integrated and comprehensive view of their customer journey across devices.
The Solution
Reebonz partnered with Sparkline to set up Google Analytics 360 to connect data across devices from Reebonz’ logged in users. This allowed Reebonz to gain a single view of their customers using the User ID override feature, enabling them to review and analyze the full customer journey directly in Google Analytics 360. The new setup revealed that when mobile web was part of the purchase path, conversions improved up to 2.8 times. To act on this untapped opportunity in mobile, Reebonz approached Performics, their media agency partner. Performics enabled cross-environment conversions in Reebonz’ DoubleClick Search bidding strategies, leading to a significant increase in return on ad spend (ROAS) and transactions originating from paid search.
Operational Impact
Quantitative Benefit
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