奢侈品零售商 Reebonz 利用 Google Analytics 360 和 DoubleClick Search 吸引时尚达人
公司规模
Large Corporate
地区
- Asia
国家
- Singapore
产品
- Google Analytics 360
- DoubleClick Search
技术栈
- Data Analytics
- Search Marketing
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Customer Satisfaction
技术
- 分析与建模 - 实时分析
适用行业
- 零售
适用功能
- 销售与市场营销
用例
- 需求计划与预测
- 零售店自动化
服务
- 数据科学服务
关于客户
Reebonz 是一个值得信赖的在线平台，可买卖各种奢侈品。该公司成立于 2009 年，旨在让消费者能够享受奢侈品。Reebonz 覆盖亚太地区、澳大利亚和新加坡的时尚买家和卖家。该公司总部位于新加坡，与多家合作伙伴合作，利用一流的洞察力和执行力。Reebonz 致力于了解和优化跨设备的客户旅程，并热衷于利用移动设备的潜力来影响购买路径。
挑战
Reebonz 是一家高端时尚产品的奢侈品交易平台，它面临着一项挑战，即如何了解其广告对日益分散的客户旅程的影响。随着全球移动设备使用率的上升，该公司希望了解其广告支出如何接触并影响跨设备转化的用户。该公司渴望发现移动设备对其自身购买路径的影响。他们正在与多家合作伙伴合作，以利用一流的洞察和执行能力，但需要更全面、更全面地了解其跨设备客户旅程。
解决方案
Reebonz 与 Sparkline 合作设置了 Google Analytics 360，以连接 Reebonz 登录用户跨设备的数据。这样一来，Reebonz 便可以使用用户 ID 覆盖功能来一站式查看客户，从而可以直接在 Google Analytics 360 中查看和分析整个客户旅程。新设置显示，当移动网络成为购买路径的一部分时，转化率可提高 2.8 倍。为了抓住移动领域尚未开发的这一机会，Reebonz 与媒体代理合作伙伴 Performics 接洽。Performics 在 Reebonz 的 DoubleClick Search 竞价策略中实现了跨环境转化，从而显著提高了广告支出回报率 (ROAS) 和付费搜索交易量。
运营影响
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