MACNY Organizes and Streamlines Its Processes to Create More Time for Member Services
Customer Company Size
SME
Region
- America
Country
- United States
Product
- gomembers On Demand Association Management System (AMS)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
About The Customer
The Manufacturers Association of Central New York (MACNY) is a trade association representing industrial manufacturing companies, as well as accounting firms, insurance agencies, law firms, financial institutions, and other businesses that support manufacturers. It is one of the oldest manufacturer associations in the industry, representing 350 businesses and 55,000 workers across nineteen counties in Upstate New York. MACNY hosts more than 250 quality training and educational events annually.
The Challenge
The Manufacturers Association of Central New York (MACNY) had been using the same association management system for 10 years, but it didn't provide the modern features and functionality they needed. The system was also missing key member relationship and new member development functionality, including web capabilities to process online dues, events transactions, and sell MACNY professional services.
The Solution
MACNY implemented gomembers On Demand Association Management System (AMS) to improve its member relationship and online service capabilities, while streamlining key processes. gomembers On Demand AMS provides MACNY with user-friendly processes that can be scaled to their needs. By switching to gomembers On Demand, MACNY can concentrate on serving members and improving the industry, rather than maintaining an out-of-date system.
Operational Impact
Quantitative Benefit
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