Mark Cuban's Cost Plus Drugs Transforms with Google Workspace and Gemini
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Google Workspace
- Gemini for Google Workspace
- Gemini Code Assist
Tech Stack
- Generative AI
- AI-generated transcriptions
- Zero-trust cloud-native architecture
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Analytics & Modeling - Generative AI
- Cybersecurity & Privacy - Cloud Security
Applicable Industries
- Pharmaceuticals
- Healthcare & Hospitals
Applicable Functions
- Business Operation
- Quality Assurance
Use Cases
- Predictive Maintenance
- Remote Asset Management
- Regulatory Compliance Monitoring
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
- Software Design & Engineering Services
About The Customer
Mark Cuban's Cost Plus Drugs is a company dedicated to transforming the pharmaceutical industry in the United States by offering prescription drugs at lower costs. The company was founded by Dr. Alex Oshmyansky and Mark Cuban, with a mission to provide transparency and trust in drug pricing. They aim to show customers the actual cost of drugs and the markup, challenging the traditional pricing models dominated by Pharmacy Benefit Managers. The company operates from the Deep Ellum neighborhood of Dallas, Texas, and has a distributed team across various locations, including Indiana, Boston, and Canada. They are committed to making prescription drugs more affordable and accessible to patients, driven by a mission to disrupt the industry and provide better options for consumers.
The Challenge
Prescription drug prices in the United States are significantly higher than in other countries, largely due to the role of Pharmacy Benefit Managers as intermediaries between insurance providers and drug manufacturers. This has led to a surge in drug prices over the decades. Dr. Alex Oshmyansky, after failing to raise funds for a nonprofit to sell drugs at lower costs, reached out to Mark Cuban via email. Cuban, known for his zero-inbox practice, responded quickly, leading to a partnership aimed at disrupting the pharmaceutical industry. Together, they founded a company with a vision to provide transparency in drug pricing, showing customers the actual cost and markup of drugs. This approach aimed to challenge the status quo and offer more affordable options to consumers.
The Solution
Cost Plus Drugs decided to migrate from Microsoft to Google Workspace, leveraging the capabilities of Gemini for Google Workspace to enhance collaboration and productivity. The integration of generative AI tools, such as Gemini, allows the company to save significant time on tasks like email management, with employees saving an average of 5 hours per week. The AI capabilities also enable more inclusive and productive meetings with real-time captions and automatic transcriptions. The company is exploring the use of Gemini to automate documentation and compliance processes, which are traditionally time-consuming in the pharmaceutical industry. Additionally, Gemini Code Assist from Google Cloud is being used to democratize coding and extend technical capabilities across various roles, despite the absence of a dedicated software development team. Security is a top priority, with Google Workspace's zero-trust, cloud-native architecture providing robust protection against cyber threats, ensuring the safety of the company's data and intellectual property.
Operational Impact
Quantitative Benefit
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