Markafoni uses smart store analytics to power its shopper experience with RetailNext
Customer Company Size
Mid-size Company
Region
- Europe
Country
- Turkey
Product
- RetailNext
Tech Stack
- Smart Store Analytics
Implementation Scale
- Pilot projects
Impact Metrics
- Customer Satisfaction
- Innovation Output
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Retail Store Automation
Services
- System Integration
About The Customer
Markafoni is a mid-sized eCommerce company based in Turkey, primarily focused on online retail. The company is known for its data-driven approach to business, leveraging analytics to optimize its operations and customer experience. As the Turkish retail market is predominantly offline, Markafoni sees an opportunity to expand its business by establishing a physical retail presence. This strategic move is aimed at capturing a larger share of the retail market, which is largely untapped by e-commerce. By integrating data-driven strategies into its physical stores, Markafoni aims to bridge the gap between online and offline retail, providing a seamless shopping experience for its customers. The company is committed to innovation and is exploring new technologies to enhance its retail operations and customer engagement.
The Challenge
Markafoni, primarily an eCommerce company, aims to expand its business by adding physical stores in Turkey, where only two percent of retail is e-commerce, and ninety-eight percent is still offline. To grow its business, Markafoni needs to build an offline retail revenue channel. However, the challenge lies in the fact that offline demographics in Turkey do not translate into e-commerce demographics. As a data-driven company, Markafoni needed a way to match its e-commerce data-driven approach with an in-store data-driven approach to succeed.
The Solution
Markafoni decided to build a pilot store in Istanbul, incorporating physical presence analytics and data as part of its strategy. The company engaged with a sensormatic company, initially for security purposes, but soon realized the potential for broader applications. Through collaboration with RetailNext, a partner of the sensormatic company, Markafoni gained insights into customer behavior, such as who is entering the store and their movement patterns. This data-driven approach allows Markafoni to make informed decisions rather than relying on intuition. By understanding customer traffic patterns, Markafoni can optimize staffing and operations, ensuring that resources are allocated efficiently during peak times. This innovative approach not only enhances the customer experience but also provides a competitive edge by offering insights that competitors may not have.
Operational Impact
Quantitative Benefit
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