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Markafoni uses smart store analytics to power its shopper experience with RetailNext
Markafoni, primarily an eCommerce company, aims to expand its business by adding physical stores in Turkey, where only two percent of retail is e-commerce, and ninety-eight percent is still offline. To grow its business, Markafoni needs to build an offline retail revenue channel. However, the challenge lies in the fact that offline demographics in Turkey do not translate into e-commerce demographics. As a data-driven company, Markafoni needed a way to match its e-commerce data-driven approach with an in-store data-driven approach to succeed.
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Atlanta Hawks Uses Retail Analytics as a Barometer for Brand Health with RetailNext
With the retail space at the Atlanta Hawks arena, it’s essentially forty-five ‘Black Fridays’ events in a year occurring on each game day over a three-hour window. Each game has roughly 19,000 people on the Arena footprint of their retail space, trying to shop and share the same experience. Taking advantage of game-day opportunities is critical to sustain and grow their total retail operations. With a huge spike in visitor traffic over a short period of time, it is a challenge to understand where those game-day opportunities could be optimized.
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