Mass Appeal
Customer Company Size
Large Corporate
Region
- Africa
Country
- South Africa
- Mozambique
Product
- JDA Demand
- JDA Fulfillment
- JDA Promotions Optimization
- JDA Allocation
- JDA Assortment Planning
Tech Stack
- Cloud Services
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Retail
- Food & Beverage
Applicable Functions
- Logistics & Transportation
- Procurement
Use Cases
- Demand Planning & Forecasting
- Supply Chain Visibility
- Inventory Management
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Massdiscounters (Pty) Ltd. is one of the largest value retailers in South Africa, with a significant presence in sub-Saharan Africa, including Namibia, Botswana, Zambia, and Mozambique. The company operates under two formats — Game, a general merchandise retailer, and DionWired, an electronics and appliances specialty store. Recently, Massdiscounters has added food to its merchandise array, incorporating food sections into four Game stores under a new FoodCo brand. The company plans to replicate this new grocery format in about 15 Game stores per year.
The Challenge
Massdiscounters, one of the largest value retailers in South Africa, is expanding its presence in sub-Saharan Africa, including Namibia, Botswana, Zambia, and Mozambique. As part of its aggressive corporate growth strategy, Massdiscounters recognized the need to re-evaluate its best-of-breed technology strategy. The company has recently added food to its merchandise array, leading to increased market share but also adding to the complexity of Massdiscounters’ supply chain model. To support this move, Massdiscounters has invested heavily in new physical infrastructure, including three large distribution centers. The company decided to move from a best-of-breed to a best-of-suite strategy, selecting JDA’s demand management, replenishment, and promotions optimization solutions.
The Solution
Massdiscounters formed a long-term relationship with JDA Software, implementing JDA’s demand management, replenishment, and promotions optimization solutions. The new solutions have shifted Massdiscounters' approach to demand management, allowing the planning team to understand demand at a granular level. This has created new power and responsibility for the planning team. The solutions provide more science around demand elasticity, which is particularly important for a retailer like Massdiscounters that is very high/low in its promotional planning. The successful rollout of the new JDA solutions was enabled by a rapid, streamlined deployment through JDA Cloud Services.
Operational Impact
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