Mathnasium's Digital Transformation: Streamlining Marketing with IoT
Technology Category
- Functional Applications - Product Data Management Systems
Applicable Industries
- Buildings
- Education
Applicable Functions
- Sales & Marketing
Use Cases
- Smart Collateral Management
Services
- System Integration
About The Customer
Mathnasium is a leading provider of math learning services, with over 900 franchise locations across North America. The company is headquartered in Los Angeles and is continually expanding, adding new locations every week. Mathnasium's primary goal is to make math learning fun and effective for students, and to achieve this, they create a wide range of marketing materials. These materials are designed to engage and inform franchisees, parents, and students about their unique approach to math learning. The company's marketing assets include print and digital ads, email headers, social media art, video, and audio tracks.
The Challenge
Mathnasium, a math learning service provider with over 900 franchise locations in North America, was facing a significant challenge in managing its marketing materials. The company had outgrown its in-house digital asset management system, leading to a disorganized distribution of marketing assets across shared drives, Dropboxes, and other platforms. The company needed a robust system that could not only house and organize all its marketing collateral but also be user-friendly for its franchisees. The challenge was to find a solution that could accommodate the level of customization Mathnasium required without being too complex for franchisees to adopt.
The Solution
After researching various digital asset management solutions, Mathnasium chose Canto for its perfect balance of power and user-friendliness. Canto provided the level of customization Mathnasium needed without being overly complex for franchisees to use. The company's head office in LA creates assets in-house, which include print and digital ads, email headers, social media art, video, and audio tracks. These assets are then organized into Canto. The company's 900+ franchisees can easily access these assets from various portals set up in Canto. Mathnasium also set up separate portals with localized content for the US and Canada, accommodating cultural and spelling nuances, all while being centrally managed in the main library.
Operational Impact
Quantitative Benefit
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