Mathnasium 的数字化转型：利用物联网简化营销
技术
- 功能应用 - 产品数据管理系统
适用行业
- 建筑物
- 教育
适用功能
- 销售与市场营销
用例
- 智能抵押品管理
服务
- 系统集成
关于客户
Mathnasium 是一家领先的数学学习服务提供商，在北美拥有 900 多个特许经营点。该公司总部位于洛杉矶，并不断扩张，每周都会增加新的地点。 Mathnasium 的主要目标是让学生的数学学习变得有趣且有效，为了实现这一目标，他们制作了广泛的营销材料。这些材料旨在吸引加盟商、家长和学生，并向他们介绍他们独特的数学学习方法。该公司的营销资产包括印刷和数字广告、电子邮件标题、社交媒体艺术、视频和音轨。
挑战
Mathnasium 是一家数学学习服务提供商，在北美拥有 900 多个特许经营点，在管理其营销材料方面面临着重大挑战。该公司的内部数字资产管理系统已经无法满足其需求，导致营销资产在共享驱动器、Dropbox 和其他平台上的分布杂乱无章。该公司需要一个强大的系统，不仅可以容纳和组织所有营销材料，而且还可以方便其特许经营商使用。我们面临的挑战是找到一种解决方案，既能满足 Mathnasium 所需的定制级别，又不会过于复杂而让加盟商无法采用。
解决方案
在研究了各种数字资产管理解决方案后，Mathnasium 选择了 Canto，因为它在功能和用户友好性之间实现了完美平衡。 Canto 提供了 Mathnasium 所需的定制级别，但又不会让加盟商使用起来过于复杂。该公司位于洛杉矶的总部在内部创建资产，其中包括印刷和数字广告、电子邮件标题、社交媒体艺术、视频和音轨。然后将这些资产组织到 Canto 中。该公司的 900 多家特许经营商可以从 Canto 设立的各种门户轻松访问这些资产。 Mathnasium 还为美国和加拿大建立了包含本地化内容的单独门户，以适应文化和拼写的细微差别，同时在主图书馆进行集中管理。
运营影响
数量效益
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