Mergent Enhances Customer Value with Real-Time Insights and Social Business Analytics
Customer Company Size
Large Corporate
Country
- United States
Product
- Mergent Intellect
- FirstRain Analytics
Tech Stack
- Real-time insights
- Social business-focused analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Finance & Insurance
- Professional Service
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- Software Design & Engineering Services
About The Customer
Mergent, Inc. is a leading provider of business and financial information on global publicly and privately listed companies. With over 100 years of experience, Mergent has been a trusted partner to academic, corporate, and financial professionals and institutions globally. They offer a unique opportunity to access private and public U.S and international business data, industry news, facts and figures, executive contact information, and industry profiles. Mergent focuses on creating global financial data solutions, combining their expertise with the latest technology for their customers. Every product is uniquely developed in response to specific customer needs, viewing client relationships as partnerships dedicated to building value.
The Challenge
Mergent faced challenges in staying ahead in the market to help enter new markets. They needed to supply real-time insights to complement other data in the platform, deliver business-relevant social media content, and provide visualizations of the insights to increase engagement and efficiency.
The Solution
Mergent developed a robust, quick-to-market solution that addresses specific customer demands for real-time insights and social content. By integrating FirstRain Analytics into Mergent Intellect, they can deliver add-on value to existing clients and attract new ones. The solution includes powerful analytics technology that provides precise intelligence without web noise, business-focused social content that includes relevant blog posts and trending Twitter conversations, and intuitive visualizations that highlight trending and breaking company and market intelligence. This upgraded product was demonstrated at the American Library Association conference, receiving positive feedback and boosting the sales team's confidence in generating more sales.
Operational Impact
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