Mergent Enhances Customer Value with Real-Time Insights and Social Business Analytics
公司规模
Large Corporate
国家
- United States
产品
- Mergent Intellect
- FirstRain Analytics
技术栈
- Real-time insights
- Social business-focused analytics
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
技术
- 分析与建模 - 实时分析
- 应用基础设施与中间件 - 数据可视化
适用行业
- 金融与保险
- Professional Service
适用功能
- 商业运营
- 销售与市场营销
用例
- 实时定位系统 (RTLS)
服务
- 数据科学服务
- 软件设计与工程服务
关于客户
Mergent, Inc. is a leading provider of business and financial information on global publicly and privately listed companies. With over 100 years of experience, Mergent has been a trusted partner to academic, corporate, and financial professionals and institutions globally. They offer a unique opportunity to access private and public U.S and international business data, industry news, facts and figures, executive contact information, and industry profiles. Mergent focuses on creating global financial data solutions, combining their expertise with the latest technology for their customers. Every product is uniquely developed in response to specific customer needs, viewing client relationships as partnerships dedicated to building value.
挑战
Mergent faced challenges in staying ahead in the market to help enter new markets. They needed to supply real-time insights to complement other data in the platform, deliver business-relevant social media content, and provide visualizations of the insights to increase engagement and efficiency.
解决方案
Mergent developed a robust, quick-to-market solution that addresses specific customer demands for real-time insights and social content. By integrating FirstRain Analytics into Mergent Intellect, they can deliver add-on value to existing clients and attract new ones. The solution includes powerful analytics technology that provides precise intelligence without web noise, business-focused social content that includes relevant blog posts and trending Twitter conversations, and intuitive visualizations that highlight trending and breaking company and market intelligence. This upgraded product was demonstrated at the American Library Association conference, receiving positive feedback and boosting the sales team's confidence in generating more sales.
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