Software AG > Case Studies > Miami Heat warms up fans by using the Digital Fan Experience Platform

Miami Heat warms up fans by using the Digital Fan Experience Platform

Software AG Logo
Customer Company Size
Large Corporate
Region
  • America
Country
  • United States
Product
  • Digital Fan Experience Platform
  • webMethods.io Integration
Tech Stack
  • Mobile Application
  • Cloud-based Applications
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Revenue Growth
  • Customer Satisfaction
Technology Category
  • Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
  • Sales & Marketing
Services
  • Software Design & Engineering Services
About The Customer
The Miami Heat is a U.S. basketball team based in Miami, Florida. The team competes in the Eastern Conference Southeast Division of the National Basketball Association league and has won three NBA championships. The Heat’s home arena is the American Airlines Arena. Over the years, the Heat has spawned some of basketball’s biggest names, including Alonzo Mourning, Lamar Odom, Dwayne Wade, LeBron James and Shaquille O’Neal. The team is known for its innovative approach and has been called a starbuilder.
The Challenge
The Miami Heat, a renowned basketball team, was looking to transform the fan experience at its venue, the American Airlines Arena. The team wanted to increase season ticket sales by delivering personalized content and experience, boost in-venue spend by providing a frictionless experience, and grow revenue via a mobile app, that would also allow it to go cashless and ticketless. The team wanted to ensure every season ticket holder’s experience was fun and trouble-free, and to do this it needed to enhance the arena with a new physical/digital experience. It was important to the Heat to make the right investments for its new app and customer loyalty strategy.
The Solution
The Miami Heat partnered with Raw Engineering to implement the Digital Fan Experience platform, powered by webMethods.io Integration. This platform allowed the team to have better control over their content and revamp its fan experience. The solution facilitated the design of a new mobile application that took the Heat from 30% mobile ticket sales to 83% within the first season. The key to this transformation lies in connectivity. Today, three NBA basketball teams provide their fans with customized, unique experiences thanks to Raw Engineering and webMethods.io Integration.
Operational Impact
  • The Miami Heat was able to provide a seamless experience for the business and technical teams, as well as a unique experience for the fans.
  • The team was able to explore and work with any number of vendors, quickly delivering the functionality they wanted.
  • The Heat was able to set a new benchmark in the fan experience.
Quantitative Benefit
  • Mobile ticket sales up from 30% to 83% in the first season
  • Higher in-venue spending
  • Increased guest loyalty and satisfaction

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.