Software AG > 实例探究 > Miami Heat warms up fans by using the Digital Fan Experience Platform

Miami Heat warms up fans by using the Digital Fan Experience Platform

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公司规模
Large Corporate
地区
  • America
国家
  • United States
产品
  • Digital Fan Experience Platform
  • webMethods.io Integration
技术栈
  • Mobile Application
  • Cloud-based Applications
实施规模
  • Enterprise-wide Deployment
影响指标
  • Revenue Growth
  • Customer Satisfaction
技术
  • 应用基础设施与中间件 - API 集成与管理
适用功能
  • 销售与市场营销
服务
  • 软件设计与工程服务
关于客户
The Miami Heat is a U.S. basketball team based in Miami, Florida. The team competes in the Eastern Conference Southeast Division of the National Basketball Association league and has won three NBA championships. The Heat’s home arena is the American Airlines Arena. Over the years, the Heat has spawned some of basketball’s biggest names, including Alonzo Mourning, Lamar Odom, Dwayne Wade, LeBron James and Shaquille O’Neal. The team is known for its innovative approach and has been called a starbuilder.
挑战
The Miami Heat, a renowned basketball team, was looking to transform the fan experience at its venue, the American Airlines Arena. The team wanted to increase season ticket sales by delivering personalized content and experience, boost in-venue spend by providing a frictionless experience, and grow revenue via a mobile app, that would also allow it to go cashless and ticketless. The team wanted to ensure every season ticket holder’s experience was fun and trouble-free, and to do this it needed to enhance the arena with a new physical/digital experience. It was important to the Heat to make the right investments for its new app and customer loyalty strategy.
解决方案
The Miami Heat partnered with Raw Engineering to implement the Digital Fan Experience platform, powered by webMethods.io Integration. This platform allowed the team to have better control over their content and revamp its fan experience. The solution facilitated the design of a new mobile application that took the Heat from 30% mobile ticket sales to 83% within the first season. The key to this transformation lies in connectivity. Today, three NBA basketball teams provide their fans with customized, unique experiences thanks to Raw Engineering and webMethods.io Integration.
运营影响
  • The Miami Heat was able to provide a seamless experience for the business and technical teams, as well as a unique experience for the fans.
  • The team was able to explore and work with any number of vendors, quickly delivering the functionality they wanted.
  • The Heat was able to set a new benchmark in the fan experience.
数量效益
  • Mobile ticket sales up from 30% to 83% in the first season
  • Higher in-venue spending
  • Increased guest loyalty and satisfaction

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