Cin7 > Case Studies > ModaConcrete and TerraFlame's Rapid Growth with Cin7, QuickBooks, Shopify & ShipStation

ModaConcrete and TerraFlame's Rapid Growth with Cin7, QuickBooks, Shopify & ShipStation

Technology Category

Functional Applications - Inventory Management Systems
Functional Applications - Manufacturing Execution Systems (MES)

Applicable Industries

Consumer Goods
Retail

Applicable Functions

Procurement
Warehouse & Inventory Management

Use Cases

Additive Manufacturing
Inventory Management

Services

System Integration

About The Customer

ModaConcrete and TerraFlame are brands acquired by Lenny Vainberg from a private equity firm. ModaConcrete sells architectural precast concrete products designed to create fashionable and beautiful hardscape environments, sold and fulfilled factory direct to trade and design/build channels. The TerraFlame brand designs and markets clever consumer products, while ModaConcrete overlaps from homeowner to the trade. When Vainberg acquired the company, it had a few promising products but was struggling with visibility between manufacturing and fulfillment, understanding true product and operating costs, and had no inventory management system in place.

The Challenge

When Lenny Vainberg, CEO of ModaConcrete and TerraFlame, acquired the company, it had a few promising products that were gaining traction in retail. However, beneath the surface, the company was struggling. Revenue was not meeting expectations and there was a lack of visibility between manufacturing and fulfillment, making it difficult to understand the true product and operating costs. The operations were in a raw state, with no inventory management system in place. The company needed a robust solution, but the ERP systems Vainberg had worked with in the past required significant time and capital resources, which was a huge investment for a company at this early stage. They needed a solution that was cost-effective, efficient, and could provide the visibility they needed to manage their operations effectively.

The Solution

Vainberg's search for a solution led him to Cin7, an inventory management system. ModaConcrete and TerraFlame began using Cin7 from the beginning to the end of the product journey, starting with manufacturing. About 60 percent of their business is products that they manufacture in-house, so visibility was critical. To manage the manufacturing, they used the Bill of Materials (BOM) functionality of Cin7, which allowed them to measure and track every raw material that goes into making a new product. They also used Cin7's Made to Order functionality, which allowed them to customize products for their B2B sales direct to trade stores, construction companies, and job sites. This level of inventory control had huge advantages, including careful management of material costs, easier forecasting requirements, and reduced manual inventory tracking tasks. Additionally, Cin7's native EDI integration capability allowed ModaConcrete and TerraFlame to grow rapidly, with their products now available in all the biggest US retail outlets.

Operational Impact

Implementing Cin7 provided ModaConcrete and TerraFlame with the visibility they needed to understand what was happening in the business. They were able to manage their manufacturing process more effectively, track inventory, and customize products for their B2B sales. The native EDI integration capability of Cin7 allowed them to automate the exchange of business information, making their operations more efficient. They were able to manage inventory in multiple locations and across different product lines. The implementation of Cin7 transformed their operations, making them more efficient and enabling rapid growth. The company is now looking to the future, with Cin7 as the engine powering their extraordinary growth.

Quantitative Benefit

Revenue growth from $500,000 to over $10 million in two years
60% of the business is products that they manufacture in-house, providing control over production and costs
Managing 16 EDI connections, end to end, in Cin7