Nanit's Scalable Growth and Enhanced Retailer Onboarding with Logicbroker
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Consumer Goods
- Retail
Use Cases
- Retail Store Automation
- Theft Detection
Services
- System Integration
About The Customer
Nanit is a company that launched in 2016 with a mission to make life more manageable for new parents by connecting them to their child's development and well-being. Since its launch, Nanit has become a top choice for most baby registries and has been a featured product on marketplaces across the country. The company experienced rapid growth, which led to the need for a scalable and efficient eCommerce solution. Nanit's goal is to become the number one product on every baby registry, and to achieve this, they needed a system that could handle the increasing volume of data and retailer integrations.
The Challenge
Nanit, a company that revolutionized the parenting world with its innovative products, faced a significant challenge as its growth began to skyrocket. The company's existing eCommerce solution provider was unable to keep up with the rapidly evolving operations. As a result, Nanit initiated a massive internal changeover to NetSuite. However, as the integrations increased and processes became more complex, Nanit realized the need for a more efficient solution. The company decided to switch to Logicbroker while the NetSuite integration was still underway. The challenge was to develop a 'hybrid' eCommerce solution that would primarily operate outside any one system while onboarding was still taking place. The goal was to ensure a simple, one-connection-point system that could scale with Nanit's continuous growth.
The Solution
As the NetSuite integration was taking place, Nanit's manufacturing department took charge of finding a workable eCommerce solution. After extensive discussions with various companies, Logicbroker emerged as the ideal solution that met all of Nanit's requirements. Initially, many at Nanit were manually integrating retailers while using Quickbooks for all internal accounting processes. However, as the company grew, it became impossible to manually enter the data coming through their system. Nanit adopted NetSuite and Logicbroker to fully automate processes that previously took hours to complete. With fully automated reporting, error tracking, retailer onboarding, and more, Nanit transformed into a well-oiled machine, ready to scale with its growth.
Operational Impact
Quantitative Benefit
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