Orangetheory Fitness, a boutique fitness studio franchise, identified a significant challenge within their business model. The franchisees were spending a considerable amount of time purchasing miscellaneous goods such as cleaning supplies and water bottles, which detracted from their ability to build relationships with members. To address this, co-founder and CEO Dave Long proposed the creation of a B2B Marketplace that would allow franchisees to directly purchase approved equipment and supplies. This initiative evolved into a co-branding opportunity with suppliers like PATH, an eco-friendly bottled water company. However, the challenge was to find the right technology partners to support this new B2B marketplace, Supplies Central, and to connect suppliers to it.

Nanit, a company that revolutionized the parenting world with its innovative products, faced a significant challenge as its growth began to skyrocket. The company's existing eCommerce solution provider was unable to keep up with the rapidly evolving operations. As a result, Nanit initiated a massive internal changeover to NetSuite. However, as the integrations increased and processes became more complex, Nanit realized the need for a more efficient solution. The company decided to switch to Logicbroker while the NetSuite integration was still underway. The challenge was to develop a 'hybrid' eCommerce solution that would primarily operate outside any one system while onboarding was still taking place. The goal was to ensure a simple, one-connection-point system that could scale with Nanit's continuous growth.

Shipwire, a full-service third-party logistics provider (3PL), was seeking a solution to help their clients comply with retailers’ required EDI and drop ship specifications. They were looking to expand their service offerings and provide their clients with full-service eCommerce enablement. The challenge was to find a way to connect their clients to retail and marketplace channels quickly and efficiently without compromising the quality of service. They were also looking for a solution that offered flexible communication protocols to ensure their clients could comply with retail channel mandates and maximize efficiency. The challenge also included finding a way for their clients to connect to limitless channels without the need for IT department involvement or written code.

BBQGuys, a leading provider of grilling and outdoor living products, had developed an internal drop ship program to connect vendors with customers as eCommerce became increasingly prevalent. However, this in-house effort led to a need for repetitive, manual documentation and vendor onboarding processes. The lack of communication, compliance insights, and readily available documentation resulted in high maintenance costs for their drop ship program. The executive team, along with representatives from seven internal departments, identified the need for an automated drop ship program that would reduce manhours, offer flexible integrations with vendors, and increase documentation visibility.

Boscov’s, the largest family-owned department store chain in the Northeastern United States, was seeking to expand its online presence beyond its 50 physical department stores. After several years of working with a previous drop ship provider, the executive team decided to find a more scalable solution that would provide a comprehensive eCommerce solution and a platform that would allow them to expand. However, they found themselves stuck in a lengthy and confusing contract negotiation with another organization, losing valuable time. With a strict deadline in place, Boscov’s needed a brand-new drop ship program in under eight weeks.