Technology Category
- Analytics & Modeling - Predictive Analytics
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Finance & Insurance
Applicable Functions
- Maintenance
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Leasing Finance Automation
About The Customer
OneSourceVirtual (OSV) is a trusted Workday partner for deployment and maintenance services, and a global leader for payroll, finance, and HR services. Their mission is about making the day more doable. Mitch Katseanes heads the global Demand Generation team at OSV and is responsible for planting the seed that spurred their marketing organization to rethink their account engagement efforts in early 2020. With a solid understanding of the whitespace in their total addressable market (TAM), OSV accelerated their revenue generating efforts by uncovering and engaging more demand with a hyper-targeted approach.
The Challenge
OneSourceVirtual (OSV), a global leader in payroll, finance, and HR services, was seeking an end-to-end account engagement platform to enhance their campaign strategies and provide a seamless, personalized customer experience. They aimed to reach out to accounts in-market for their solutions, targeting the right buyer personas through the right channels at the right stage in their buyer journey. However, without the proper technology, executing this full account engagement approach was challenging and nearly impossible to scale and sustain. They needed a solution that could support building complex audience segments for their various targeted campaigns, offer deep granularity in monitoring campaign success, and provide predictive analytics for hyper-personalized sales and marketing efforts.
The Solution
OSV chose 6sense as their preferred solution due to its robust audience development, powerhouse campaign reporting, and proactive prospecting. The 6sense platform allowed OSV to build unlimited segments that fit their targeting criteria, enabling them to orchestrate a wide variety of campaigns. The predictive analytics provided by 6sense offered persona-level insights, which were crucial for OSV to hyper-personalize their sales and marketing efforts. Furthermore, 6sense's AI engine recommended contacts to purchase and pursue within Salesforce, making the OSV team incredibly efficient. The 6sense Sales Intelligence app within Salesforce helped the account executive understand what keywords the account was researching, enabling them to engage the right personas with the right messaging.
Operational Impact
Quantitative Benefit
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