技术
- 分析与建模 - 预测分析
- 平台即服务 (PaaS) - 应用开发平台
适用行业
- 水泥
- 金融与保险
适用功能
- 维护
- 销售与市场营销
用例
- 需求计划与预测
- 租赁金融自动化
关于客户
OneSourceVirtual (OSV) 是值得信赖的 Workday 部署和维护服务合作伙伴,也是薪资、财务和人力资源服务的全球领导者。他们的使命是让这一天变得更加可行。 Mitch Katseanes 是 OSV 全球需求生成团队的负责人,负责播下种子,促使其营销组织在 2020 年初重新考虑其客户参与工作。凭借对其总目标市场 (TAM) 中的空白区域的深入了解,OSV 加速了他们通过高度针对性的方法发现和吸引更多需求来创收。
挑战
OneSourceVirtual (OSV) 是薪资、财务和人力资源服务领域的全球领先者,正在寻求一个端到端客户参与平台来增强其营销策略并提供无缝、个性化的客户体验。他们的目标是接触市场中的客户以获取他们的解决方案,在买家旅程的正确阶段通过正确的渠道瞄准正确的买家角色。然而,如果没有适当的技术,执行这种全面的客户参与方法是具有挑战性的,而且几乎不可能扩展和维持。他们需要一种解决方案,能够支持为其各种目标营销活动构建复杂的受众群体,提供深入的粒度监控营销活动的成功,并为超个性化的销售和营销工作提供预测分析。
解决方案
OSV 选择 6sense 作为他们的首选解决方案,因为它具有强大的受众发展、强大的活动报告和主动的勘探能力。 6sense 平台允许 OSV 构建符合其目标标准的无限细分,使他们能够策划各种活动。 6sense 提供的预测分析提供了角色级别的见解,这对于 OSV 超个性化其销售和营销工作至关重要。此外,6sense 的 AI 引擎推荐在 Salesforce 内购买和追求的联系人,使 OSV 团队的效率极高。 Salesforce 中的 6sense Sales Intelligence 应用程序帮助客户主管了解客户正在研究哪些关键字,使他们能够通过正确的消息传递正确的角色。
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