Optimizing Food Delivery with IoT: A Case Study of Nutrilean
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Retail
- Transportation
Applicable Functions
- Logistics & Transportation
- Procurement
Use Cases
- Last Mile Delivery
- Vehicle Telematics
Services
- System Integration
About The Customer
Nutrilean is a Northern Ireland-based company that specializes in selling pre-prepared meals to consumers across the country. They offer a variety of meal plans to cater to different customer needs. The company promises fresh food daily and requires fast and reliable deliveries to ensure the food is impeccably preserved. Nutrilean was looking for a solution to manage their growing order volume and route planning optimization. They needed a solution that would allow them to handle the entire last-mile delivery process in-house, while also providing all the necessary information to drivers through an easy-to-use app.
The Challenge
Nutrilean, a Northern Ireland-based company that sells pre-prepared meals, was facing challenges in managing their orders and route planning optimization. The company offers both weekly subscriptions and individual orders, which meant that routes would change daily, making planning increasingly difficult. The growing popularity of their service was also making the job of creating routes, managing orders, and dealing with customer queries more time-consuming. They needed a solution that would allow them to complete the last-mile delivery for pre-prepared meal packages entirely in-house. Their goals included establishing a way of creating and managing delivery routes automatically, giving drivers all the information required to complete deliveries in one easy-to-use delivery app, and automating the creation of routes from live orders through their online store.
The Solution
SmartRoutes provided a meal delivery software solution to Nutrilean. The solution included an automatic integration between their Shopify store and their SmartRoutes planner, ensuring that as customers ordered online, they would be sent to the SmartRoutes delivery route planner, where the routes for a particular day would be created automatically based on the day's orders. The solution also included auto-printing of packaging slips, territory management for drivers, customer delivery notifications, live package tracking portal, and proof of delivery by e-sign, photo or barscan. The zoning feature of SmartRoutes allowed Nutrilean to devise 5 separate zones across the region to ensure that each driver was being allocated an equal amount of deliveries. The customer delivery notification feature ensured that customers knew when their delivery was arriving, and the live package tracking portal allowed customer support staff to see the location of each vehicle and the order status of every delivery on one single map.
Operational Impact
Quantitative Benefit
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