Optimizing Lead Generation and Engagement with AI in Automotive Industry
Applicable Industries
- Automotive
- Oil & Gas
Applicable Functions
- Sales & Marketing
Use Cases
- Time Sensitive Networking
About The Customer
OEConnection (OEC) is a leading technology solutions provider in the automotive industry. They specialize in providing high-quality solutions to automakers and their franchised dealers, with a focus on facilitating the sale of Original Equipment (OE) replacement parts. OEC's services are crucial in the automotive industry, as they help streamline the process of selling OE replacement parts, ensuring that automakers and dealers can efficiently and effectively reach their target markets. However, like many businesses, OEC faced challenges in lead generation and engagement, which were critical to their sales and overall business performance.
The Challenge
OEConnection (OEC), a provider of high-quality technology solutions to automakers and their franchised dealers, was facing a significant challenge in their lead generation process. Despite investing considerable time and resources into generating leads, the results were marginal at best. The company needed to focus more on qualified leads to maximize opportunities, but without increasing their headcount. This posed a significant challenge as it required a more efficient and effective approach to lead generation and engagement, without escalating costs or requiring additional personnel.
The Solution
To address this challenge, OEC turned to Conversica's AI solution. The AI Assistant from Conversica was deployed to continuously work on leads in the pipeline, sending an average of 12 messages per lead to achieve successful engagement. This solution allowed OEC to optimize their sales process, tracking the number of leads and converted customers that came through as a result of the AI platform. The sales team at OEC now utilizes four types of lead engagement conversations, depending on product interest, to reach various target audiences. This AI-driven approach has not only streamlined the lead generation process but also enhanced the quality of leads, thereby maximizing opportunities for conversion.
Operational Impact
Quantitative Benefit
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