Domo > Case Studies > OVO's Transformation with Domo

OVO's Transformation with Domo

Customer Company Size

Mid-size Company

Region

Pacific

Country

Australia

Product

Domo

Tech Stack

Artificial Intelligence
Machine Learning

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Digital Expertise

Technology Category

Analytics & Modeling - Real Time Analytics

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Real-Time Location System (RTLS)
Predictive Quality Analytics

Services

Data Science Services

About The Customer

OVO is an Australian telecommunications and media broadcasting company based in Sydney. Founded in 2015, the company offers SIM-only, data, prepaid, and mobile broadband plans targeted towards sports and entertainment fans. OVO Mobile operates on Optus’ 4G Plus Mobile network, while OVO Play provides on-demand streaming for live sports broadcasts and access to premium channels. As a company operating in two distinct industries, OVO requires a range of metrics to guide its strategy in the highly volatile and competitive markets of telecommunications and media broadcasting.

The Challenge

OVO, an Australian telco and media broadcaster, faced a significant challenge in consolidating and interpreting metrics from its two distinct industries. The company lacked a centralized reporting platform that could present these metrics side-by-side and provide meaningful insights. Their previous solution was too basic for their requirements, failing to provide the comprehensive and integrated view they needed to drive business growth. The leadership at OVO recognized the need for a more advanced solution that could consolidate organizational metrics and align reporting in a clear, coherent, and accurate manner.

The Solution

OVO adopted Domo, a platform that offers hundreds of data connectors, to integrate its pre-configured data streams from both its telco and media broadcasting lines of business. This resulted in an integrated, real-time dashboard with data to inform strategic business direction, such as marketing, partnerships, and ad sales, from both industries. Domo's ease of use and wide range of features led to high user adoption among OVO's employees. The platform's personalized self-service features and wide range of functionalities were particularly popular. Additionally, Domo's breadth of functionality allowed OVO to create scheduled reports for its sports and entertainment partners, providing them with valuable insights to drive their business growth.

Operational Impact

OVO was able to generate both high-level and granular reports for investors and board members, providing a clearer, more compelling story.
The reports helped OVO better engage its corporate stakeholders and reassure them of continued compliance in its highly regulated markets.
OVO was able to create scheduled reports for its sports and entertainment partners, enabling them to work out which events perform better than others and stay a step ahead of competitor broadcasting strategies.

Quantitative Benefit

Saved 200+ hours in reporting and manual processes
Grew to 70,000 mobile customers and two million audiences across 150 countries who stream live content on their network since the company started in 2015 and went live with Domo in 2016.