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Case Studies > Oxford's Smart Parking Solution: Enhancing Access and Revenue with IPS Group's Technology

Oxford's Smart Parking Solution: Enhancing Access and Revenue with IPS Group's Technology

Customer Company Size
Mid-size Company
Region
  • America
Country
  • United States
Product
  • IPS Smart Meters
  • IPS Data Management System
  • IPS Single-Space Parking Meters
Tech Stack
  • Solar Powered Technology
  • Wireless Networking
  • Web-based Management System
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Revenue Growth
  • Customer Satisfaction
  • Productivity Improvements
Technology Category
  • Functional Applications - Remote Monitoring & Control Systems
  • Networks & Connectivity - Wireless Local Area Network
Applicable Industries
  • Cities & Municipalities
  • Transportation
Applicable Functions
  • Facility Management
  • Business Operation
Use Cases
  • Smart City Operations
Services
  • System Integration
  • Software Design & Engineering Services
About The Customer
Oxford, Mississippi is a charming southern college town experiencing significant growth due to its proximity to the University of Mississippi and increased tourism. The downtown area, known as the Square, is a focal point for visitors, offering restaurants, shops, businesses, and government offices. The City of Oxford, with a population of 25,000, faced challenges in managing its limited parking spaces amidst this growth. The City sought to balance paid and free public parking options for its citizens and frequent visitors. The local government, including the Downtown Parking Advisory Commission (DPAC), aimed to improve access to the Square, increase revenue for parking infrastructure, and gain public support for a new paid parking initiative.
The Challenge
In 2012, Oxford, Mississippi faced challenges due to population growth from the nearby University of Mississippi, increased tourism, and strains on infrastructure. The limited parking spaces in the downtown area, known as the Square, were difficult to manage and enforce, leading to cars remaining parked beyond legal time limits. This situation prevented new customers from accessing the Square, impacting local businesses. With only a three-person parking department, the City needed an efficient system to manage and enforce high-traffic regions. The City considered introducing a pay-to-park system in the previously free parking area to improve access, increase revenue, and gain public support for the new initiative.
The Solution
The City of Oxford partnered with IPS Group, Inc. to implement a paid parking system using single-space parking meters. IPS worked with a local contractor to install the meters in the downtown area, ensuring minimal disruption to the historic streetscape. The solar-powered, wirelessly networked meters required no additional power or communications infrastructure. The new meters supported dynamic rate structures, allowing the City to adjust rates according to demand. Motorists could use various payment options, including credit/debit cards and mobile phones. The implementation of the IPS meters was an overwhelming success, exceeding revenue expectations and improving access to the Square. The IPS Data Management System provided valuable resources for managing citations, checking revenue, analyzing data, and monitoring parking trends.
Operational Impact
  • The IPS smart meters improved enforcement operations, allowing patrons to self-monitor their parking and reducing the need for extensive enforcement resources.
  • The easy-to-use Data Management System enabled the City to manage citations, check revenue, analyze data, and monitor parking trends effectively.
  • Public satisfaction with the new parking system increased significantly, with local businesses benefiting from increased access to the Square.
Quantitative Benefit
  • Meter revenue exceeded $500,000 in the first eight months.
  • Parking operations previously lost an average of $20,000 per month before installing IPS meters.
  • Meter uptime improved to 99.8%.

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