Plexure Elevates Analytics with Yellowfin & Toustone Collab
Customer Company Size
Large Corporate
Country
- Worldwide
Product
- Plexure Analytics
- Yellowfin
- Toustone
Tech Stack
- Amazon Web Services (AWS)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Software
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Remote Asset Management
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
- System Integration
About The Customer
Plexure is a global leader in mobile engagement solutions, focusing on creating meaningful relationships between brands and consumers through data-driven personalized customer engagement. The company primarily serves the Quick Service Restaurant (QSR) and grocery sectors, aiming to foster more profitable relationships. With over 224 million users across 60 countries, Plexure's platform is widely adopted, helping brands enhance consumer engagement and drive business success.
The Challenge
Plexure’s customers needed an advanced analytical solution to measure, iterate, and refine their marketing activities to keep consumers engaged and drive positive business results. The existing Plexure Analytics solution had reached its limits, necessitating a search for a new business intelligence tool. This tool needed to enable customers' marketing teams to be more data-driven, use data visualization for deeper business insights, and make smarter marketing decisions faster.
The Solution
Plexure partnered with Yellowfin and Toustone to enhance its analytics capabilities. Yellowfin was chosen for its ability to deliver value quickly and its scalable platform, while Toustone provided hosting via AWS, ensuring flexibility, scalability, and security. The collaboration allowed for the rapid development of new data perspectives, from consumer acquisition to sales outcomes, helping customers understand their audience better. Yellowfin was integrated into Plexure's application, offering a seamless customer experience, while Toustone co-designed visualizations and provided data strategy advice, overcoming previous obstacles in finding a cost-effective, high-velocity cloud solution.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Improving Production Line Efficiency with Ethernet Micro RTU Controller
Moxa was asked to provide a connectivity solution for one of the world's leading cosmetics companies. This multinational corporation, with retail presence in 130 countries, 23 global braches, and over 66,000 employees, sought to improve the efficiency of their production process by migrating from manual monitoring to an automatic productivity monitoring system. The production line was being monitored by ABB Real-TPI, a factory information system that offers data collection and analysis to improve plant efficiency. Due to software limitations, the customer needed an OPC server and a corresponding I/O solution to collect data from additional sensor devices for the Real-TPI system. The goal is to enable the factory information system to more thoroughly collect data from every corner of the production line. This will improve its ability to measure Overall Equipment Effectiveness (OEE) and translate into increased production efficiencies. System Requirements • Instant status updates while still consuming minimal bandwidth to relieve strain on limited factory networks • Interoperable with ABB Real-TPI • Small form factor appropriate for deployment where space is scarce • Remote software management and configuration to simplify operations
Case Study
Digital Retail Security Solutions
Sennco wanted to help its retail customers increase sales and profits by developing an innovative alarm system as opposed to conventional connected alarms that are permanently tethered to display products. These traditional security systems were cumbersome and intrusive to the customer shopping experience. Additionally, they provided no useful data or analytics.
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Ensures Cold Milk in Your Supermarket
As of 2014, AK-Centralen has over 1,500 Danish supermarkets equipped, and utilizes 16 operators, and is open 24 hours a day, 365 days a year. AK-Centralen needed the ability to monitor the cooling alarms from around the country, 24 hours a day, 365 days a year. Each and every time the door to a milk cooler or a freezer does not close properly, an alarm goes off on a computer screen in a control building in southwestern Odense. This type of alarm will go off approximately 140,000 times per year, equating to roughly 400 alarms in a 24-hour period. Should an alarm go off, then there is only a limited amount of time to act before dairy products or frozen pizza must be disposed of, and this type of waste can quickly start to cost a supermarket a great deal of money.
Case Study
Supermarket Energy Savings
The client had previously deployed a one-meter-per-store monitoring program. Given the manner in which energy consumption changes with external temperature, hour of the day, day of week and month of year, a single meter solution lacked the ability to detect the difference between a true problem and a changing store environment. Most importantly, a single meter solution could never identify root cause of energy consumption changes. This approach never reduced the number of truck-rolls or man-hours required to find and resolve issues.
