Plexure Elevates Analytics with Yellowfin & Toustone Collab
公司规模
Large Corporate
国家
- Worldwide
产品
- Plexure Analytics
- Yellowfin
- Toustone
技术栈
- Amazon Web Services (AWS)
实施规模
- Enterprise-wide Deployment
影响指标
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
技术
- 应用基础设施与中间件 - 数据可视化
- 平台即服务 (PaaS) - 数据管理平台
适用行业
- Software
- 零售
适用功能
- 销售与市场营销
- 商业运营
用例
- 远程资产管理
服务
- 云规划/设计/实施服务
- 数据科学服务
- 系统集成
关于客户
Plexure is a global leader in mobile engagement solutions, focusing on creating meaningful relationships between brands and consumers through data-driven personalized customer engagement. The company primarily serves the Quick Service Restaurant (QSR) and grocery sectors, aiming to foster more profitable relationships. With over 224 million users across 60 countries, Plexure's platform is widely adopted, helping brands enhance consumer engagement and drive business success.
挑战
Plexure’s customers needed an advanced analytical solution to measure, iterate, and refine their marketing activities to keep consumers engaged and drive positive business results. The existing Plexure Analytics solution had reached its limits, necessitating a search for a new business intelligence tool. This tool needed to enable customers' marketing teams to be more data-driven, use data visualization for deeper business insights, and make smarter marketing decisions faster.
解决方案
Plexure partnered with Yellowfin and Toustone to enhance its analytics capabilities. Yellowfin was chosen for its ability to deliver value quickly and its scalable platform, while Toustone provided hosting via AWS, ensuring flexibility, scalability, and security. The collaboration allowed for the rapid development of new data perspectives, from consumer acquisition to sales outcomes, helping customers understand their audience better. Yellowfin was integrated into Plexure's application, offering a seamless customer experience, while Toustone co-designed visualizations and provided data strategy advice, overcoming previous obstacles in finding a cost-effective, high-velocity cloud solution.
运营影响
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