POPSUGAR's Transformation of Digital Asset Management with Canto
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Use Cases
- Inventory Management
- Visual Quality Detection
Services
- System Integration
About The Customer
POPSUGAR is a media company headquartered in San Francisco, California. The company produces a large amount of content in the entertainment, fashion, and beauty sectors. POPSUGAR's content is heavily reliant on visual imagery, which was becoming increasingly difficult to manage due to the volume. The company needed a system that could efficiently manage these digital assets and transform them into an internal stock photography collection. This was crucial for their content producers and post-production editors to meet their tight deadlines.
The Challenge
POPSUGAR, a leading media company, was facing a significant challenge in managing its vast amount of visual imagery produced for entertainment, fashion, and beauty content. The company was in dire need of a system that could efficiently transform these digital assets into an internal stock photography collection. This was crucial for content producers and post-production editors to quickly and easily access images to meet their tight deadlines. Moreover, the system needed to be highly visual to align with the company's culture and core products.
The Solution
POPSUGAR opted for Canto as their digital asset management solution, serving as their internal 'stock photography house.' Canto offered a highly visual way to share their imagery, along with a wide range of metadata options. The ability to add keywords, tags, and relate files provided a comfortable user experience that POPSUGAR desired. Canto provided an effective and aesthetically pleasing way to search for POPSUGAR's original imagery. Additionally, the introduction of the new Canto Chrome extension allowed users to search and then drop-and-drag files directly into Canto, enhancing the user experience.
Operational Impact
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