Process Optimization and Increased Efficiency: A Kraft Heinz and Celonis Partnership
Technology Category
- Analytics & Modeling - Process Analytics
- Cybersecurity & Privacy - Intrusion Detection
Applicable Industries
- Mining
Use Cases
- Behavior & Emotion Tracking
- Livestock Monitoring
About The Customer
Kraft Heinz is a globally recognized food and beverage company. The company is known for its diverse portfolio of products that are consumed by millions of people worldwide. As a large organization, Kraft Heinz deals with complex processes and a vast customer base. The company's operations involve managing and optimizing various processes, including Accounts Receivable (A/R) activity. Kraft Heinz is committed to improving its processes and operations to enhance efficiency and profitability. The company's partnership with Celonis is a testament to this commitment, as it seeks to leverage technology to gain better visibility into customer behavior, uncover inefficiencies, and improve its collections process.
The Challenge
Kraft Heinz, a leading food and beverage company, was grappling with inefficiencies in their Accounts Receivable (A/R) activity. The company was struggling to gain visibility into customer payment behavior, which was crucial for managing and optimizing cash discounts offered to their customer base. The lack of insight into these processes was leading to lost money and inefficiencies. Additionally, Kraft Heinz was facing challenges in prioritizing overdue payments from clients, which was affecting their collections process. The company had access to data but was unable to turn it into actionable insights. Furthermore, Kraft Heinz was also dealing with invisible inefficiencies, such as unnecessary steps in their processes that were consuming valuable time and resources.
The Solution
Kraft Heinz partnered with Celonis and adopted their EMS (Execution Management System) to address these challenges. The Celonis EMS provided Kraft Heinz with the necessary visibility into customer payment behavior, enabling them to renegotiate discounts and optimize how new discounts were offered. This resulted in significant cost recovery. The system also helped Kraft Heinz uncover previously invisible inefficiencies. For instance, they discovered that one of their teams was populating a field in SAP that was not being used, leading to wasted effort. With this insight, they were able to eliminate this step, saving time and resources. Furthermore, the Celonis EMS enabled Kraft Heinz to better understand customer payment behavior and adopt a proactive collections approach. This helped them prioritize overdue payments more effectively and reduce overdues by around 30%. Kraft Heinz started with a small implementation of the solution, learned from the process, and then expanded it across the organization.
Operational Impact
Quantitative Benefit
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