技术
- 分析与建模 - 过程分析
- 网络安全和隐私 - 入侵检测
适用行业
- 矿业
用例
- 行为与情绪追踪
- 牲畜监测
关于客户
卡夫亨氏是一家全球知名的食品和饮料公司。该公司以其多样化的产品组合而闻名,全球数百万人消费这些产品。作为一家大型组织,卡夫亨氏处理复杂的流程和庞大的客户群。该公司的运营涉及管理和优化各种流程,包括应收账款 (A/R) 活动。卡夫亨氏致力于改进其流程和运营,以提高效率和盈利能力。该公司与 Celonis 的合作证明了这一承诺,因为它寻求利用技术更好地了解客户行为、发现效率低下的问题并改进其收款流程。
挑战
卡夫亨氏 (Kraft Heinz) 是一家领先的食品和饮料公司,其应收账款 (A/R) 活动效率低下。该公司正在努力了解客户付款行为,这对于管理和优化为其客户群提供的现金折扣至关重要。缺乏对这些流程的洞察力导致了资金损失和效率低下。此外,卡夫亨氏在优先处理客户逾期付款方面面临挑战,这影响了他们的收款流程。该公司可以访问数据,但无法将其转化为可行的见解。此外,卡夫亨氏还面临着无形的低效率问题,例如流程中不必要的步骤,这些步骤消耗了宝贵的时间和资源。
解决方案
卡夫亨氏与 Celonis 合作,采用他们的 EMS(执行管理系统)来应对这些挑战。 Celonis EMS 为卡夫亨氏提供了对客户支付行为的必要可见性,使他们能够重新协商折扣并优化提供新折扣的方式。这导致了显着的成本回收。该系统还帮助卡夫亨氏发现了以前看不见的低效率问题。例如,他们发现他们的一个团队正在填充 SAP 中未使用的字段,导致浪费精力。有了这种洞察力,他们能够消除这一步,从而节省时间和资源。此外,Celonis EMS 使卡夫亨氏能够更好地了解客户付款行为并采取主动收款方法。这帮助他们更有效地确定逾期付款的优先顺序,并将逾期金额减少了约 30%。卡夫亨氏从解决方案的小型实施开始,从过程中学习,然后将其扩展到整个组织。
运营影响
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