Bandwidth > Case Studies > QWASI Chooses Bandwidth’s App Platform to Give a Voice to Its Omnichannel Platform

QWASI Chooses Bandwidth’s App Platform to Give a Voice to Its Omnichannel Platform

Customer Company Size

Large Corporate

Region

America

Country

United States

Product

QWASI’s AIM User Interface
Bandwidth’s App Platform

Tech Stack

Cloud-based APIs
IVR functionality

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Productivity Improvements

Technology Category

Application Infrastructure & Middleware - API Integration & Management

Applicable Industries

Telecommunications
Retail

Applicable Functions

Sales & Marketing

Use Cases

Real-Time Location System (RTLS)

Services

Cloud Planning, Design & Implementation Services
System Integration

About The Customer

QWASI is a growing startup that provides a cloud-based platform, AIM User Interface, for enterprises to manage customer engagement across various communication channels. The platform allows users to engage with their customers globally with real-time messaging across Push, SMS, MMS, IVR, Social, Messaging apps, and new trending channels. It delivers over 1000 features and handles millions of global API calls daily for top global retailers, hospitality, travel, and financial enterprises. QWASI works with enterprises to augment existing and legacy data to deliver targeted, contextualized mobile experiences to end customers. The platform stores all consumer events in one place and automates everything about how the end customer experiences that product or service based on individual consumer preferences.

The Challenge

QWASI’s AIM User Interface is a cloud-based platform that provides enterprises with one view of all customer engagement. However, the company was looking for a partner that would help it enable voice and IVR features through the AIM platform. Adding voice to the omnichannel platform would mean that QWASI’s clients’ customers would be able to receive phone call notifications and customize an IVR (Interactive Voice Response) experience for collecting input from those phone calls. Speed to market is paramount to everything about QWASI’s business model and platform, and implementing voice and IVR would be no different. As a growing startup with deep expertise in software development and integration, QWASI needed a partner that could do the heavy lifting of telecom.

The Solution

QWASI chose Bandwidth’s App Platform to enable voice and IVR features through the AIM platform. Bandwidth is the only CLEC that also offers cloud-based APIs, allowing its customers to work directly with the operator. The QWASI team decided to go with a direct-to-carrier cloud API platform from Bandwidth because having that level of network access was important for both service and economic reasons. QWASI and Bandwidth completed the voice calling and IVR integration in a matter of weeks. Bandwidth’s flexible API calls made it easy for QWASI to plug the IVR functionality right into its platform with very little effort from its development team.

Operational Impact

By going direct-to-carrier, QWASI was able to minimize its upfront investment in IVR and avoid paying markups imposed by a network reseller.
The IVR functionality was another win for this growing enterprise software developer—allowing QWASI to respond quickly to its customers’ requirements with a completely integrated solution.