Rapide.ly: Empowering French-Speaking Small Business Owners with Marketing Strategies
Technology Category
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Cement
- Education
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Building Automation & Control
Services
- Testing & Certification
- Training
About The Customer
Rapide.ly's primary customers are French-speaking small business owners who are not native marketers. These are individuals who have started their own businesses but lack the marketing knowledge and skills to effectively grow and expand their operations. They are looking for a solution that can help them establish and execute a solid marketing strategy tailored to their specific business needs and communication skills. These business owners value efficiency and quality, and they are interested in innovative ways and systems to increase these aspects of their businesses. They are also likely to appreciate the ability to automate certain actions over time, as this can help them increase the return on investment of their marketing actions.
The Challenge
Rapide.ly was founded by Danielle Libine to address a significant challenge faced by French-speaking small business owners who are not native marketers. These business owners often struggle to establish and execute a solid marketing strategy to grow their businesses. The lack of marketing knowledge and skills often hinders their business growth and expansion. Danielle, having worked in various fields and having a passion for finding the best ways to run small businesses, identified this gap and decided to create a solution. However, as a non-technical founder, she faced the challenge of building an app without coding skills and without spending a significant amount of time and money.
The Solution
Danielle decided to use Bubble, a no-code platform, to create her app. This platform allowed her to build, test, and design her ideas in minutes, not months. The app, Rapide.ly, works by having the user answer a series of questionnaires to help organize and identify their marketing building blocks. The system then assists the user in creating a marketing strategy that meets their business needs and suits their communication skills. After a free coaching session to review the strategy, the user can start using the system on a day-to-day basis to plan their marketing actions, create content with templates, measure results, and develop skills using a large library of marketing training videos. Over time, the user acquires more data about their business, enabling them to automate certain actions and increase the ROI of their marketing actions.
Operational Impact
Quantitative Benefit
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