Rapide.ly：为法语小企业主提供营销策略
技术
- 应用基础设施与中间件 - 中间件、SDK 和库
适用行业
- 水泥
- 教育
适用功能
- 产品研发
- 销售与市场营销
用例
- 楼宇自动化与控制
服务
- 测试与认证
- 培训
关于客户
Rapide.ly 的主要客户是讲法语的小企业主，他们不是本地营销人员。这些人已经开始自己创业，但缺乏有效发展和扩大业务的营销知识和技能。他们正在寻找一种解决方案，帮助他们建立和执行适合其特定业务需求和沟通技巧的可靠营销策略。这些企业主重视效率和质量，他们对创新方法和系统感兴趣，以提高其业务的这些方面。他们还可能会欣赏随着时间的推移自动执行某些操作的能力，因为这可以帮助他们提高营销活动的投资回报。
挑战
Rapide.ly 由 Danielle Libine 创立，旨在解决非本土营销人员的法语小企业主面临的重大挑战。这些企业主常常难以建立和执行可靠的营销策略来发展他们的业务。缺乏营销知识和技能往往会阻碍他们的业务增长和扩张。丹妮尔曾在各个领域工作过，并且热衷于寻找经营小型企业的最佳方式，她发现了这一差距并决定创建一个解决方案。然而，作为一名非技术创始人，她面临着在没有编码技能且无需花费大量时间和金钱的情况下构建应用程序的挑战。
解决方案
Danielle 决定使用 Bubble（一个无代码平台）来创建她的应用程序。这个平台让她能够在几分钟而不是几个月的时间内构建、测试和设计她的想法。该应用程序 Rapide.ly 的工作原理是让用户回答一系列调查问卷，以帮助组织和识别他们的营销构建模块。然后，该系统帮助用户制定满足其业务需求并适合其沟通技巧的营销策略。在免费辅导课程审查策略后，用户可以开始日常使用该系统来规划其营销活动、使用模板创建内容、衡量结果并使用大型营销培训视频库培养技能。随着时间的推移，用户获得更多有关其业务的数据，使他们能够自动执行某些操作并提高营销活动的投资回报率。
运营影响
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