Retailer CRV Increases Shopper Intelligence with Blue Yonder
Customer Company Size
Large Corporate
Region
- Asia
Country
- China
Product
- Blue Yonder category management solutions
- Blue Yonder demand planning solution
- Blue Yonder fulfillment and replenishment solutions
- Blue Yonder space planning solutions
Tech Stack
- Machine Learning
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Retail
Applicable Functions
- Logistics & Transportation
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Demand Planning & Forecasting
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Retailer CR Vanguard (CRV) is part of CR Group, a state-held company directly managed by China’s central government and a Fortune Global 500 enterprise. CRV owns many popular retail brands including CR Vanguard, Suguo, Olé, blt, V+, Tesco express and V>nGO. CRV operates more than 3,240 stores across China, with total sales revenue of nearly 90 billion yuan. As one of the largest retailers in China, CRV must strategically orchestrate planning and merchandising across these stores in multiple formats, including hypermarkets, supermarkets, and convenience stores. The company's objective is to be customer-centric by leveraging best-in-class technology to understand and meet shopper needs, even as demand volatility increases.
The Challenge
Retailer CR Vanguard (CRV), part of the CR Group, operates more than 3,240 stores across China, with total sales revenue of nearly 90 billion yuan. As one of the largest retailers in China, CRV must strategically orchestrate planning and merchandising across these stores in multiple formats, including hypermarkets, supermarkets, and convenience stores. The company's objective is to be customer-centric by leveraging best-in-class technology to understand and meet shopper needs, even as demand volatility increases. However, CRV's demand planning was accomplished by a homegrown solution that failed to capture the complexity of 3,000 stores, multiple formats, and localized shopper needs.
The Solution
In 2009, CRV partnered with Blue Yonder on an implementation of category management solutions to drive revenues through customer-centric plans, assortments, and displays. Based on that success, CRV next implemented demand, fulfillment, and replenishment solutions from Blue Yonder. Today CRV has established a complete closed-loop planning process that enables its consumer-centered, highly successful retail model. Blue Yonder’s industry-leading forecasting algorithms and machine learning capabilities are built to manage localization, seasonality, fashion trends, and other demand complexities. Now the forecasting process is more accurate and more autonomous, requiring minimal human intervention. Across CRV's stores, Blue Yonder has helped increase sales, while decreasing inventory, by matching products more precisely to local needs.
Operational Impact
Quantitative Benefit
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