零售商 CRV 利用 Blue Yonder 提高购物者情报
公司规模
Large Corporate
地区
- Asia
国家
- China
产品
- Blue Yonder category management solutions
- Blue Yonder demand planning solution
- Blue Yonder fulfillment and replenishment solutions
- Blue Yonder space planning solutions
技术栈
- Machine Learning
实施规模
- Enterprise-wide Deployment
影响指标
- Revenue Growth
- Productivity Improvements
技术
- 分析与建模 - 预测分析
适用行业
- 零售
适用功能
- 物流运输
- 仓库和库存管理
用例
- 库存管理
- 需求计划与预测
服务
- 软件设计与工程服务
- 系统集成
关于客户
零售商华润万家（CRV）隶属于华润集团，后者是一家由中国中央政府直接管理的国有企业，也是财富全球 500 强企业。华润万家旗下拥有许多受欢迎的零售品牌，包括华润万家、苏果、Olé、blt、V+、Tesco express 和 V>nGO。华润万家在中国拥有 3,240 多家门店，总销售收入近 900 亿元人民币。作为中国最大的零售商之一，华润万家必须战略性地协调这些门店的规划和销售，包括大卖场、超市和便利店等多种业态。该公司的目标是以客户为中心，利用一流的技术了解和满足购物者的需求，即使需求波动加剧。
挑战
零售商华润万家（CRV）是华润集团旗下的子公司，在中国拥有 3,240 多家门店，总销售收入近 900 亿元人民币。作为中国最大的零售商之一，CRV 必须战略性地协调这些门店的规划和销售，包括大卖场、超市和便利店等多种业态。该公司的目标是以客户为中心，利用一流的技术了解和满足购物者的需求，即使需求波动加剧。然而，CRV 的需求规划是通过一个自主开发的解决方案完成的，该解决方案未能捕捉到 3,000 家门店、多种业态和本地化购物者需求的复杂性。
解决方案
2009 年，CRV 与 Blue Yonder 合作实施品类管理解决方案，通过以客户为中心的计划、分类和展示来增加收入。基于这一成功，CRV 接下来实施了 Blue Yonder 的需求、履行和补货解决方案。如今，CRV 已经建立了一个完整的闭环规划流程，使其以消费者为中心、非常成功的零售模式得以实现。Blue Yonder 业界领先的预测算法和机器学习功能旨在管理本地化、季节性、时尚趋势和其他需求复杂性。现在，预测过程更加准确、更加自主，几乎不需要人工干预。在 CRV 的所有门店中，Blue Yonder 通过更精确地匹配产品以满足当地需求，帮助提高了销售额，同时减少了库存。
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