Revenue.io Uses Qualified to Convert 190% More Opportunities in a Single Quarter Through Conversational Marketing
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Qualified Conversations
- Qualified for Advertising
- Xforce Platform
- Qualified for Slack
Tech Stack
- Salesforce
- Hubspot
- ZoomInfo
- 6sense
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Revenue Growth
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Software
- Finance & Insurance
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Replenishment
Services
- Software Design & Engineering Services
- System Integration
- Training
About The Customer
Revenue.io, formerly known as ringDNA, is a company that provides real-time guidance to revenue teams to enhance performance and increase profits. Their AI-powered RevOps platform helps companies like Amazon and Nutanix unlock growth in their revenue engines. Founded in 2012 and headquartered in Los Angeles, California, Revenue.io is valued at $500 million. The company is recognized as a leader in conversational intelligence, using AI to analyze speech or text for data-driven insights. They have a strong focus on improving revenue operations and empowering sales teams with recommended coaching and conversation nudges.
The Challenge
Revenue.io was using a conversational sales and marketing tool for lead collection, but it was too basic for their needs. The tool was dependent on inbound engagement, limiting proactive outreach. Sales development representatives (SDRs) lacked insight into site visitors, missing opportunities for meaningful interactions. This resulted in lost pipeline and missed quotas.
The Solution
Revenue.io implemented Qualified, a set of technologies and processes designed to generate pipeline faster. Qualified helps identify valuable visitors, initiate sales conversations, and uncover buying intent signals. The Xforce Platform, a key component of Qualified, integrates deeply with Salesforce, enhancing conversational programs. Revenue.io also uses Qualified for Slack to flag potential buyers, allowing SDRs to engage in timely conversations. The team worked with a Qualified Success Architect to develop strategies for greeting visitors, categorizing them into buyer segments, and alerting sales reps for timely interactions.
Operational Impact
Quantitative Benefit
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