Yellowfin > Case Studies > REVISE: Transforming Operations with Embedded Analytics

REVISE: Transforming Operations with Embedded Analytics

Customer Company Size

Mid-size Company

Region

Asia

Country

Japan

Product

Mobicon
Yellowfin

Tech Stack

Business Intelligence (BI) Tools
Customer Relationship Management (CRM) Solutions

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Customer Satisfaction
Productivity Improvements

Technology Category

Platform as a Service (PaaS) - Data Management Platforms
Analytics & Modeling - Predictive Analytics

Applicable Industries

Automotive

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Predictive Maintenance

Services

Software Design & Engineering Services
System Integration

About The Customer

REVISE is a company that has been providing services to strengthen after-sales service for used car businesses since 2014. Over the years, it has expanded its offerings to provide total support services aimed at maximizing the Lifetime Value (LTV) of used car businesses. This includes not only selling vehicles but also enhancing sales promotion and after-sales services. The company developed a system called 'Mobicon' to link all aspects of the used car business, from purchasing to after-sales service. Mobicon's dashboard displays various indicators that used car dealers can use to improve LTV. REVISE selected Yellowfin as the business intelligence (BI) tool to support these indicators, demonstrating its commitment to integrating advanced analytics into its operations.

The Challenge

The used car industry traditionally focused on selling cars, but REVISE identified a need to enhance customer relationship management (CRM) to improve after-sales services. The challenge was the lack of data integration and non-streamlined operations, which hindered effective CRM. Existing systems were separate for sales, inventory, and other functions, leading to fragmented customer information. This fragmentation meant that even if a customer had previously purchased a car, they were often registered as a new customer, preventing effective CRM. The company needed a solution to integrate data and streamline operations to maintain customer relationships and maximize Lifetime Value (LTV).

The Solution

To address the challenges, REVISE developed 'Mobicon', a comprehensive system designed to optimize Lifetime Value by providing total support for used car dealers. Mobicon integrates all functions required for the car sales business, both used and new, and links operations from purchasing to after-sales service. The system's dashboard offers a visualization of critical information such as inventory, client data, sales trends, and coupon usage rates. Yellowfin, a trusted BI tool, was embedded in Mobicon to deliver metrics directly to dealers, enhancing CRM and LTV maximization. The integration of Yellowfin allows for detailed customer and KPI analysis, providing dealers with actionable insights. The graphical user interface (GUI) of Yellowfin is user-friendly, and its compatibility with REVISE's web services makes it an ideal partner for this initiative.

Operational Impact

The integration of Yellowfin into Mobicon has provided REVISE with greater visibility into business operations and client status, leading to more informed decision-making.
The streamlined operations facilitated by Mobicon have resulted in reduced operational costs and improved efficiency.
The focus on targeted promotions has allowed REVISE to concentrate efforts on users likely to become loyal customers, enhancing customer satisfaction and retention.

Quantitative Benefit