Yellowfin > 实例探究 > REVISE: Transforming Operations with Embedded Analytics

REVISE: Transforming Operations with Embedded Analytics

公司规模

Mid-size Company

地区

Asia

国家

Japan

产品

Mobicon
Yellowfin

技术栈

Business Intelligence (BI) Tools
Customer Relationship Management (CRM) Solutions

实施规模

Enterprise-wide Deployment

影响指标

Cost Savings
Customer Satisfaction
Productivity Improvements

技术

平台即服务 (PaaS) - 数据管理平台
分析与建模 - 预测分析

适用行业

汽车

适用功能

商业运营
销售与市场营销

用例

预测性维护

服务

软件设计与工程服务
系统集成

关于客户

REVISE is a company that has been providing services to strengthen after-sales service for used car businesses since 2014. Over the years, it has expanded its offerings to provide total support services aimed at maximizing the Lifetime Value (LTV) of used car businesses. This includes not only selling vehicles but also enhancing sales promotion and after-sales services. The company developed a system called 'Mobicon' to link all aspects of the used car business, from purchasing to after-sales service. Mobicon's dashboard displays various indicators that used car dealers can use to improve LTV. REVISE selected Yellowfin as the business intelligence (BI) tool to support these indicators, demonstrating its commitment to integrating advanced analytics into its operations.

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挑战

The used car industry traditionally focused on selling cars, but REVISE identified a need to enhance customer relationship management (CRM) to improve after-sales services. The challenge was the lack of data integration and non-streamlined operations, which hindered effective CRM. Existing systems were separate for sales, inventory, and other functions, leading to fragmented customer information. This fragmentation meant that even if a customer had previously purchased a car, they were often registered as a new customer, preventing effective CRM. The company needed a solution to integrate data and streamline operations to maintain customer relationships and maximize Lifetime Value (LTV).

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解决方案

To address the challenges, REVISE developed 'Mobicon', a comprehensive system designed to optimize Lifetime Value by providing total support for used car dealers. Mobicon integrates all functions required for the car sales business, both used and new, and links operations from purchasing to after-sales service. The system's dashboard offers a visualization of critical information such as inventory, client data, sales trends, and coupon usage rates. Yellowfin, a trusted BI tool, was embedded in Mobicon to deliver metrics directly to dealers, enhancing CRM and LTV maximization. The integration of Yellowfin allows for detailed customer and KPI analysis, providing dealers with actionable insights. The graphical user interface (GUI) of Yellowfin is user-friendly, and its compatibility with REVISE's web services makes it an ideal partner for this initiative.

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运营影响

The integration of Yellowfin into Mobicon has provided REVISE with greater visibility into business operations and client status, leading to more informed decision-making.
The streamlined operations facilitated by Mobicon have resulted in reduced operational costs and improved efficiency.
The focus on targeted promotions has allowed REVISE to concentrate efforts on users likely to become loyal customers, enhancing customer satisfaction and retention.

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数量效益