Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Glass
- Retail
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Inventory Management
- Real-Time Location System (RTLS)
Services
- System Integration
About The Customer
The customer is a world-leading brewing company seeking to revolutionize the fragmented liquor distribution market in Africa. They aimed to provide fair prices to end customers, including mom & pop stores, taverns, and small beer cafes, by breaking the monopoly of big operators. The customer wanted to develop a B2B liquor selling platform that would integrate various features and systems to ensure price transparency and fair trading practices. They engaged FATbit Technologies to develop this platform, with the goal of improving their market share and reach, and enhancing customer satisfaction.
The Challenge
The client, a leading brewing company, was grappling with the challenge of price transparency in the fragmented liquor distribution market in Africa. The lack of transparent prices led to price discrimination and dissatisfaction among end customers, including mom & pop stores, taverns, and small beer cafes. The market dynamics were such that small businesses had weak responsiveness, leading to a lower market share and reach. The liquor monopoly was concentrated in the hands of a few big operators, limiting price choices for small businesses. The client sought to develop a B2B liquor selling platform to provide fair prices to end customers and break the monopoly of big operators.
The Solution
FATbit Technologies developed a B2B liquor selling platform for the client, integrating various features and systems to ensure price transparency and fair trading practices. The solution included Seller ERP integration via Dell Boomi and IBM API Connect, real-time price comparison, basket price comparison, advanced reporting via Microsoft Power BI, loyalty program platform integration, Point Of Sales (POS) system integration, returnables management, advanced level discounts, promotions, real-time inventory management from Seller ERPs, bulk upload of catalogue and inventories, and automatic surveys. The team started by understanding the core steps of the buyers and sellers in the existing offline setup. They then launched a Minimum Viable Product (MVP), refining it over several sprints based on feedback received. The MVP was then evolved into a full-scale product, integrating different ERP systems using Dell Boomi and IBM API Connect. The team also integrated Microsoft Power BI for rich reporting and automated deployment with Octopus Deploy.
Operational Impact
Quantitative Benefit
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