Revolutionizing Sales Enablement: Ultimate Sales and Canto
Technology Category
- Functional Applications - Product Data Management Systems
Applicable Industries
- Food & Beverage
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
- Smart Collateral Management
Services
- System Integration
About The Customer
Ultimate Sales is a convenience store food broker based in Savannah, GA. The company helps brands across North America get their products onto convenience store shelves. With a large team of sales representatives, each covering dozens of brands and hundreds of products, Ultimate Sales deals with a significant amount of sales collateral. The company's marketing team, led by Director of Marketing Jacquelyn Sisson, is responsible for collecting, adapting, and distributing this collateral to the sales reps. The company was in need of a solution that could efficiently manage and distribute this vast amount of collateral, while also catering to the individual organizational preferences of each sales rep.
The Challenge
Ultimate Sales, a convenience store food broker, was facing a significant challenge in managing and distributing sales collateral to its sales representatives. Each sales rep was responsible for dozens of brands and hundreds of products, resulting in a massive amount of sales collateral such as product overviews, price lists, and promotional flyers. The Director of Marketing, Jacquelyn Sisson, and her team were tasked with collecting this content, adapting it for a convenience store market, and passing it on to sales reps. However, the sheer volume of documents and the individual organizational preferences of each sales rep made this a daunting task. The existing system of folders was inefficient and often led to lost collateral, causing salespeople to constantly reach out to the marketing team and even executive leadership for assistance.
The Solution
The solution to Ultimate Sales' challenge came in the form of Canto, a digital asset management system. With Canto, Jacquelyn was able to create a system where salespeople could find anything they needed in three clicks or less. Canto's intuitive search and filtering allowed for the creation of filter categories customized to Ultimate Sales and their customer base. This made it easy for sales reps to find what they needed quickly and efficiently. Additionally, Canto's sophisticated search could pick up on product names, product numbers, and other key information in the text of PDFs and other documents. To prevent confusion and mix-ups, Canto provided version control and expiration dates. This ensured that outdated content was automatically removed from the sales team’s portals. Ultimate Sales also used Canto to streamline the entire journey of the collateral, from submission by food brands to distribution to potential buyers.
Operational Impact
Quantitative Benefit
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