技术
- 功能应用 - 产品数据管理系统
适用行业
- 食品与饮料
- 零售
适用功能
- 销售与市场营销
用例
- 零售店自动化
- 智能抵押品管理
服务
- 系统集成
关于客户
Ultimate Sales 是一家位于佐治亚州萨凡纳的便利店食品经纪人。该公司帮助北美各地的品牌将其产品推上便利店货架。 Ultimate Sales 拥有庞大的销售代表团队,每个团队涵盖数十个品牌和数百种产品,负责处理大量的销售抵押品。该公司的营销团队由营销总监 Jacquelyn Sisson 领导,负责收集、调整这些宣传资料并将其分发给销售代表。该公司需要一种解决方案,能够有效管理和分配如此大量的抵押品,同时满足每个销售代表的个人组织偏好。
挑战
Ultimate Sales 是一家便利店食品经纪人,在管理和向其销售代表分发销售材料方面面临着重大挑战。每个销售代表负责数十个品牌和数百种产品,从而产生大量的销售资料,例如产品概述、价目表和促销传单。营销总监 Jacquelyn Sisson 和她的团队的任务是收集这些内容,根据便利店市场进行调整,然后将其传递给销售代表。然而,庞大的文档数量和每个销售代表的个人组织偏好使这项任务变得艰巨。现有的文件夹系统效率低下,经常导致抵押品丢失,导致销售人员不断向营销团队甚至行政领导寻求帮助。
解决方案
Ultimate Sales 面临的挑战的解决方案是 Canto,一种数字资产管理系统。通过 Canto,Jacquelyn 能够创建一个系统,销售人员只需点击三下鼠标即可找到他们需要的任何东西。 Canto 直观的搜索和过滤功能允许创建针对 Ultimate Sales 及其客户群定制的过滤器类别。这使得销售代表可以轻松、快速、高效地找到他们需要的东西。此外,Canto 的复杂搜索可以获取 PDF 和其他文档文本中的产品名称、产品编号以及其他关键信息。为了防止混乱和混淆,Canto 提供了版本控制和到期日期。这确保了过时的内容会自动从销售团队的门户中删除。 Ultimate Sales 还使用 Canto 简化了抵押品的整个流程,从食品品牌提交到分发给潜在买家。
运营影响
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