Ricardo Molina Implements Pivotal CRM for Business Expansion
Customer Company Size
Mid-size Company
Region
- Europe
- Africa
Country
- Spain
- Portugal
- Morocco
Product
- Pivotal CRM
Tech Stack
- Microsoft Office Integration
- Microsoft SharePoint Integration
- Microsoft Exchange Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Chemicals
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Ricardo Molina S.A. Unipersonal is a family-owned business founded in 1927. The company specializes in the distribution of specific chemicals and natural ingredients used in the manufacture of consumer goods, industrial materials, and research products. Ricardo Molina leads the Iberian market and is currently undergoing a significant international expansion, with nine subsidiaries across four continents. The company operates in Spain and Portugal, as well as in North Africa, including Morocco, Algeria, Tunisia, and Libya. Some of these countries are directly serviced from Spain, while others are serviced through Ricardo Molina Maroc, a subsidiary company. The company's headquarters are in Barcelona, and it also has offices in Madrid, Oporto, and Casablanca, as well as a modern logistics center in Montmeló, Barcelona, which services all the group's subsidiaries.
The Challenge
Ricardo Molina, a leading chemical distribution company, was facing challenges with its outdated and obsolete CRM system. The company had recently brought on a new commercial management and marketing team and needed a system that could support their technicians both online and offline. The company was also looking to optimize processes and reduce costs. The management team realized that they did not have a 360-degree view of their customers, products, business opportunities, visit reports, updated contacts, and financial data. They also lacked a tool for supplier management and for a more global view and tracking of their business. These shortcomings were critical in the company's decision to seek a software solution that could automate these actions and optimize costs and processes.
The Solution
Ricardo Molina chose to implement Pivotal CRM to address their challenges. Pivotal CRM offers a comprehensive view of sales activities, with detailed descriptions of performed and anticipated actions, results, competitors, expectations, and more. The solution is highly autonomous and does not require third-party involvement to capture information. Compared to other CRM solutions, Pivotal CRM stands out for its complete functionality, technology, and flexibility, as well as its ease of use and ability to integrate with existing solutions. The solution was chosen because it best met Ricardo Molina's technological and functional requirements. The implementation of Pivotal CRM took four months and was integrated with Outlook for seamless operation.
Operational Impact
Quantitative Benefit
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