Ricardo Molina 实施 Pivotal CRM 以扩展业务
公司规模
Mid-size Company
地区
- Europe
- Africa
国家
- Spain
- Portugal
- Morocco
产品
- Pivotal CRM
技术栈
- Microsoft Office Integration
- Microsoft SharePoint Integration
- Microsoft Exchange Integration
实施规模
- Enterprise-wide Deployment
影响指标
- Productivity Improvements
- Customer Satisfaction
技术
- 功能应用 - 企业资源规划系统 (ERP)
适用行业
- 化学品
适用功能
- 销售与市场营销
- 商业运营
用例
- 供应链可见性(SCV)
服务
- 系统集成
- 软件设计与工程服务
关于客户
Ricardo Molina SA Unipersonal 是一家成立于 1927 年的家族企业。该公司专门分销用于制造消费品、工业材料和研究产品的特定化学品和天然成分。Ricardo Molina 引领伊比利亚市场，目前正在进行大规模的国际扩张，在四大洲拥有九家子公司。该公司在西班牙和葡萄牙以及北非开展业务，包括摩洛哥、阿尔及利亚、突尼斯和利比亚。其中一些国家直接由西班牙提供服务，而其他国家则通过其子公司 Ricardo Molina Maroc 提供服务。该公司总部位于巴塞罗那，在马德里、波尔图和卡萨布兰卡设有办事处，并在巴塞罗那蒙特梅洛设有现代化的物流中心，为集团的所有子公司提供服务。
挑战
Ricardo Molina 是一家领先的化学品分销公司，其过时且陈旧的 CRM 系统正面临挑战。该公司最近组建了一支新的商业管理和营销团队，需要一个可以在线和离线支持其技术人员的系统。该公司还希望优化流程并降低成本。管理团队意识到他们无法全面了解客户、产品、商机、访问报告、更新的联系人和财务数据。他们还缺乏用于供应商管理的工具以及更全面地查看和跟踪其业务的工具。这些缺点对于公司决定寻求可以自动执行这些操作并优化成本和流程的软件解决方案至关重要。
解决方案
Ricardo Molina 选择实施 Pivotal CRM 来应对挑战。Pivotal CRM 提供销售活动的全面视图，详细描述已执行和预期的行动、结果、竞争对手、期望等。该解决方案高度自主，不需要第三方参与来捕获信息。与其他 CRM 解决方案相比，Pivotal CRM 以其完整的功能、技术和灵活性以及易用性和与现有解决方案集成的能力而脱颖而出。选择该解决方案是因为它最能满足 Ricardo Molina 的技术和功能要求。Pivotal CRM 的实施耗时四个月，并与 Outlook 集成以实现无缝运行。
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